How to pitch to journalists in 2025 – PRWeek podcast

<p>How can PR pros work better with journalists? PRWeek’s latest Beyond the Noise podcast episode finds out.</p><br><p>Our guest this week is Steph Spyro, deputy political editor and environment editor at the Daily Express, who joins PRWeek’s John Harrington (UK editor) and Evie Barrett (deputy news editor).</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>On this week’s podcast, the journalists discuss how their roles have changed in recent years, including the decline of print and the impact of artificial intelligence.</p><br><p>They talk about what they like, and don’t like, about how comms pros handle media relations in 2025. Topics covered include how they like to be contacted; the importance of speedy responses and subject-area expertise; the use of embargoes; and how AI is being used.</p><br><p>The trio offer their top tips for PR professionals to work well with journalists.&nbsp;They also give predictions for the future of the media.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>