How to get in, and stay in, the Power Book - PRWeek podcast

<p>Big themes and lessons from the 2024 PRWeek UK Power Book are examined in the latest episode of the Beyond the Noise podcast.</p><p>The Power Book, which lists the most influential people working in UK communications today, went live earlier this month.&nbsp;<a href="https://www.prweek.com/pwrbookhome" rel="noopener noreferrer" target="_blank">Click here to access the coverage</a>, including the 'top 10s' of PR professionals in different sectors.</p><p>Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week's episode features PRWeek's Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor).</p><p>The trio discuss the background to the Power Book and how it has evolved since the first iteration back in 2007.</p><p>They offer views on the individuals and organisations judged by Power Book members to be the best and worst comms performers over the past 12 months.&nbsp;PR leaders' favourite creative campaigns from 2023 are also discussed and we examine how prepared they feel for the AI era.</p><p>Finally, the journalists discuss the selection process behind the Power Book and what it takes to be included each year.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>