How is AI transforming crisis comms? Should brands dump Twitter/X? PRWeek podcast

<p>The latest episode of the Beyond the Noise podcast looks at some of the lessons from PRWeek's Crisis Communications Conference.</p><p>Recorded on Thursday immediately after the conference in London, this week's edition features UK editor John Harrington, news editor Siobhan Holt and senior reporter Evie Barrett.</p><p>Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The trio discuss how social media fuels so many crisis communications incidents these days, and debate whether it's right for organisations to even come off X (formerly Twitter) entirely.</p><p>They talk about how communications professionals should approach journalists who seem to be 'amplifying trolls' by basing stories on a few negative comments on social channels.</p><p>The journalists look at how AI is being used in crisis comms plans, and the importance of having good relationships with the media in the age of AI-generated mis/disinformation.</p><p>The need to look after comms staff when a crisis hits, including ensuring the team is well resourced, is also discussed. So to is the question of how to respond after a crisis subsides.</p><p>And we ask: why are so many crisis comms experts former journalists?</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>