How are AI influencers disrupting PR?

<p>PRWeek dissects the phenomenon of digitally-generated influencers, and how they’re being used by brands, in the latest Beyond the Noise podcast. Joining the podcast this week are Lewis Davey, founder of Idea Farm and co-founder of AI influencer talent management agency Pixel; and Mark Lowe, co-founder of Third City.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>.</p><p>Our guests examine the rise of AI influencers – virtual personalities built, managed and controlled by specialist coding teams – and what they mean for the future of influencer marketing.</p><p>Speaking to PRWeek UK senior reporter Evie Barrett, Davey and Lowe discuss the benefits of working with an AI influencer over a human, as well as the ethical challenges that arise.</p><p>They look at consumer attitudes towards these virtual personas, and offer advice to comms professionals wanting to introduce AI influencers into their brand campaigns.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>