‘GEO could kill or save the PR industry’ – PRWeek podcast

<p>What are the biggest opportunities for PR to influence AI search results? PRWeek’s latest Beyond the Noise podcast delves into the topic.</p><br><p>Our guests this week are Ashley Wallace Jones, vice president of integrated marketing at PAN Communications; and Paul Stollery, co-founder and creative director at Hard Numbers.</p><br><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><br><p>On this week’s episode, the guests discuss Generative Engine Optimisation (GEO) – the next iteration of SEO,&nbsp;<a href="https://www.prweek.co.uk/article/1926033/were-sitting-goldmine-%E2%80%93-pr-influence-ai-search-results" rel="noopener noreferrer" target="_blank">hailed by some as a “goldmine” for PR</a>.</p><br><p>Interviewed by PRWeek UK’s deputy news editor Evie Barrett, the pair share their predictions for AI-search optimisation’s impact on the PR industry in years to come, and how those who haven’t yet started working in GEO can begin to do so.</p><br><p>They also discuss PR’s use of AI more broadly, explaining how the industry could currently be in an “AI hype cycle”.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>