Ex-White House comms chief: 'Anti-Trump swing is beginning'

<p>A "swing away from Trump" may be beginning, former White House communications director Ben La Bolt tells PRWeek's Beyond the Noise podcast. What are the lessons for comms?</p><p>As Trump completes his first 100 days in office, PRWeek catches up with La Bolt, who was director of comms under President Biden from 2023 until last year.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>La Bolt <em>(pictured below</em>) - currently president of the policy and strategic comms agency Bully Pulpit International - discusses his experience working in White House comms and how it changed from his time as an aide in the Obama administration to his tenure under Biden.</p><p>He contrasts this to the current approach of White House communications under Trump.</p><p>La Bolt reflects on signs of a mood shift among the public, businesses and institutions away from Trump and his controversial policies, and examines the lessons for communicators.</p><p>In particular, he emphasises the importance of brands reaffirming their values in these changing times.</p><p>On AI, he fears the technology will "greatly accelerate" dis- and mis-information - especially ahead of the next US Presidential Election in 2028 - while also recognising AI's benefits.</p><p>In addition, La Bolt discusses what's ahead for Bully Pulpit International, including possible new acquisitions -&nbsp;<a href="https://www.prweek.co.uk/article/1895585/boldt-owner-acquires-two-uk-agencies" rel="noopener noreferrer" target="_blank">last November</a> the firm announced it had bought UK-based comms agency Seven Hills&nbsp;alongside market research business Message House.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>