EasyJet and Taylor Herring on PR campaign secrets

<p>How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency.</p><p>This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek news editor Siobhan Holt, the guests discuss their nine-year partnership and the creative campaigns they have produced together.&nbsp;</p><p>The pair talk about the campaign briefs, and how COVID-19 and lockdowns had an impact on the campaign work but strengthened the partnership.&nbsp;</p><p>We hear about the ideation process, and how the pair come up with fresh concepts.&nbsp;&nbsp;</p><p>In addition, the duo discuss what breaks down an agency-client relationship and offer partnership ‘dos and don’ts’ for both clients and agencies.</p><p>Corry also discusses his new position as Taylor Herring’s managing director and his plans for the agency in 2025.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>