Cannes: why did PR underperform?

<p><a href="https://www.prweek.co.uk/article/1922429/2025-pr-lions-results-shock-industry-maybe-good-lesson" rel="noopener noreferrer" target="_blank">With campaigns by PR agencies picking up fewer awards at the International Festival of Creativity than last year</a>, PRWeek journalists Danny Rogers, John Harrington and Siobhan Holt look at why that might be.</p><p>Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The PRWeek team pick out some of their favourite Lions-winning campaigns and discuss what made them a hit, and what it says about the main ingredients for a successful earned media campaign.</p><p>They look at why purpose campaigns continue to show up among Cannes Lions winners, despite the much-discussed retreat from DEI and ESG in the Trump era.</p><p>The trio also give a sense of how Cannes Lions was different overall, or not, in 2025.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>