Can AI make an average idea sing? Judging at Cannes, PRWeek podcast

<p>Two shortlisting jurors for this year's PR category at Cannes Festival of Creativity are the special guests on today's episode of Beyond the Noise.</p><p>This week on Beyond the Noise, we hear from Sarah Hargrave, EMEA chief executive of Porter Novelli; and Nina Pickup, former head of creative strategy at Salterbaxter – both of whom are shortlisting jurors for the PR Lions at The&nbsp;Cannes Lions International Festival of Creativity 2025.</p><p>Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above, or on your favourite platform.</p><p>And as the industry prepares to take its annual jaunt to the French Riviera, PRWeek journalist Evie Barrett quizzes our guests on some of the big talking points at Cannes in 2025.</p><p>They examine whether ‘purpose’ will be a prevalent theme this year, as well as the role that AI is now playing, both behind-the-scenes and taking centre-stage in creative work.</p><p>The duo share their experience of the Cannes Lions judging process, revealing how they decide what a 'good idea' looks like when it comes to PR campaigns.</p><p>Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>