‘Burnout is not a coffee-cup slogan’ – CALM CEO on PR’s approach to mental health

<p><strong>Warning: this article and podcast contains references to suicide.</strong></p><p>How do you create a compelling Mental Health campaign? As part of PRWeek’s Mental Wellness month, the latest podcast discusses mental health in PR – from the perspective of PR pros taking care of themselves, and the campaigns PR teams produce to help raise awareness.</p><p>This episode of Beyond the Noise features Simon Gunning, chief executive of the Campaign Against Living Miserably (CALM) – the suicide prevention charity.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.</p><p>Speaking to PRWeek senior reporter Evie Barrett and news editor Siobhan Holt, Gunning discusses whether comms professionals are particularly vulnerable to mental-health challenges and burnout.</p><p>The trio debate the benefits and challenges of flexible working practices.</p><p>Gunning discusses whether mental-health campaigns preach to the converted and if it’s the responsibility of businesses to address mental health in their campaigns too.</p><p>In addition, the CEO chats about working with creative and PR agencies, and the importance of strong partnerships.</p><p>He also discusses CALM’s latest work – the second phase of its ‘Missed Birthdays’ campaign, which centres on youth suicide.</p><p><strong>For people experiencing issues raised in this article, the charity CALM can be contacted on 0800 585858 or via </strong><a href="https://www.thecalmzone.net/" rel="noopener noreferrer" target="_blank"><strong>the CALM website</strong></a><strong>. In addition, the NABs advice line can be reached at 0800 707 6607.</strong></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>