Behind Golin's creative success

<p>Golin London president Ondine Whittington and chief creative officer Alex Wood join PRWeek editor-in-chief Danny Rogers in the studio this week.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Following the success of Golin London's multi-Cannes Lion-winning <a href="https://www.prweek.com/article/1878712/why-specsavers-campaign-win-cannes-pr-grand-prix-video" rel="noopener noreferrer" target="_blank">‘Misheard Version’ campaign for Specsavers</a>, our guests talk about the structure of the agency's creative function, how it has evolved, and how it works with teams around the world.</p><p>Four months on, the Golin duo reflect on their experience of Cannes and what it means for them, and for comms more generally.&nbsp;&nbsp;</p><p>Other issues, including changing client demands, the rise of AI, how the consumer and corporate teams work together, and Golin London's new DEI plan, are also discussed.</p><p>The guests talk about the recent spate of 'trend jacking' around viral trends, and give their take on the recent&nbsp;<a href="https://www.prweek.com/article/1890240/celebrating-new-life%E2%80%A6-junk-food-%E2%80%93-burger-king-campaign-divides-internet" rel="noopener noreferrer" target="_blank">controversial campaign showing mothers enjoying Burger King food just after giving birth</a>.</p><p>Whittington and Wood end by revealing their priorities for the agency in the year ahead, and offer predictions for Golin and the industry as a whole.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>