BCW, H&K merger 'one hell of a challenge' - PRWeek podcast

<p>What really lies behind WPP's decision to merge BCW and Hill & Knowlton? And will it succeed? The PRWeek team put the deal under the microscope in a special edition of the Noise in Brief podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or on your favourite platform.</p><p>This episode focuses on the bombshell news last week that&nbsp;<a href="https://www.prweek.com/article/1858826/wpp-merges-bcw-hill-knowlton-create-burson" rel="noopener noreferrer" target="_blank">BCW and Hill & Knowlton are joining forces to form a new agency called Burson</a>. It will create what is believed to be the world's biggest PR agency.</p><p>PRWeek editor-in-chief Danny Rogers, UK editor John Harrington and reporter Evie Barrett discuss the background to the move and the advantages, and challenges, of such a colossal merger.</p><p>They talk about the financial challenges at WPP at the moment and how the group's recent performance, in its PR business and elsewhere, may have triggered the action.</p><p>The trio also weigh up the pros and cons of choosing the Burson name and discuss what the move tells us more widely about the global PR market in 2024.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>