'Barbie mania started in PR' - PR360 lessons, PRWeek podcast

<p>Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>In this week’s episode, news editor Siobhan Holt is joined by UK editor-in-chief Danny Rogers and reporter Evie Barrett to discuss PR360, PRWeek UK’s annual conference held at the Hilton Metropole in Brighton.</p><p>In the podcast, the journalists pick out highlights from the two-day event, such as Amarilis Whitty, senior communications and PR director at Mattel, who discussed the&nbsp;<a href="https://www.prweek.com/article/1871973/the-barbie-brand-halo-effect-%E2%80%93-mattel-comms-boss-barbies-pr-strategy" rel="noopener noreferrer" target="_blank">Barbie film campaign</a>.&nbsp;</p><p>Other standout speakers include Celia Richardson, director of comms and marketing at the National Trust, who commented on ‘culture wars’, and Tesco’s group communications director, Christine Heffernan, on how she approaches internal comms for one of the largest private sector employers in the UK.&nbsp;</p><p>The conversation with Heffernan will also be available in a separate podcast available later this week, so stay tuned!&nbsp;</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>