'AI is petrifying!' - GK Barry's manager on influencer trends

<p>Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform <strong>–</strong> leading her to become the first TikTok creator to land a spot on ITV's <em>I'm A Celebrity...Get Me Out Of Here!</em> this year.</p><p>Talent manager Holland also talks about her approach to brand partnerships, and how social media stars are making the leap into broadcast and presenting roles.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>HLD Talent last year appointed Dom Smales as non-executive chairman <strong>–</strong> a social media expert best known for founding Gleam, the influencer management agency which supported YouTube talent such as Zoella and Alfie Deyes throughout the 2010s.</p><p>Holland shares the advice she's received from Smales, and how she believes the internet's cyclical nature could mean more nostalgic social media platorms make a comeback.</p><p>Joining Holland on this episode is PRWeek's senior reporter, Evie Barrett.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>