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Shaping Tomorrow’s Insurance with Marina Belezina: Aviva’s Human-Centered Approach to Generative AI
Episode 37

Shaping Tomorrow’s Insurance with Marina Belezina: Aviva’s Human-Centered Approach to Generative AI

Beyond Tech Frontiers

March 31, 20258m 44s

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Show Notes

In this episode, we explore Aviva's innovative approach to artificial intelligence, guided by insights from Marina Belezina. We discuss the impact of generative AI-powered tools within Aviva, and how the company is fostering a culture of training and collaboration with fintech partners. The conversation delves into ethical AI frameworks and Aviva's future goals, highlighting the importance of balancing technological innovation with human-centered values. The episode concludes with reflections on these themes and their implications for the future. (0:00) Introduction to the episode and topic (1:14) Marina Belezina's background and Aviva’s approach to artificial intelligence (3:21) Generative AI-powered tools and their impact at Aviva (4:40) Training, culture, and fintech collaborations at Aviva (5:52) Ethical AI frameworks and future goals at Aviva (7:04) Balancing innovation with human-centered values (7:45) Closing remarks and conclusion