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Show Notes
The Effie Awards are a globally recognized awards program that celebrates and recognizes effectiveness in marketing and communications. The awards honour campaigns that have delivered measurable results, whether through increased sales, brand growth, or shifts in market share. The Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally.
We are joined on the line by Anwar Jappie, Head of Industry at Google and Effie South Africa Committee Chair.