Shop Owner Q&A - August
Peter, Michael, and Bryant answer questions from listeners on how to manage shop minimums, how much to pay yourself as a shop owner, and how to get new leads for your sign shop.
Better Sign Shop Podcast · Peter Kourounis, Michael Riley, and Bryant Gillespie
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Show Notes
Instead of riffing on a single topic, we answer three important questions from podcast listeners. If you're a shop owner, you've got answers to these at some point – so listen in and see if you agree with our recommendations.
1. How do you address minimum orders and how to handle the walk-ins requesting $50 lettering/signs? Also how minimums might apply to large accounts that frequently request small orders in between larger orders?
2. How much should you be paying yourself as the owner of a sign shop
3. How can I get new leads for my sign company? What’s worked well for you all?
In this episode, we discuss...
- How to address minimum orders (09:13)
- The importance of qualifying customers (13:05)
- Locking the doors and going appointment only (14:46)
- Walk-in customers get shown the door for $50 (16:37)
- 'Shop minimums' creating poor experiences for customers (19:21)
- How to use a minimum order amount to upsell (22:28)
- What to do when large accounts need small orders (29:07)
- The difference between a large account vs a good account (33:53)
- How much should you be paying yourself? (35:08)
- Are you a key employee as well as an owner? (38:17)
- Importance of having financial experts on your team (42:07)
- How can I get new leads for my shop? (43:37)
- Who's your customer (46:34)
- Using pay-per-click ads (49:04)
- Don't ignore face-to-face marketing (51:13)
- Rapid-fire takeaways (57:01)
Links from the episode
- Sign Shop Talk Facebook Group (https://www.facebook.com/groups/signshoptalk)
- Better Sign Shop Mastermind (https://www.bettersignshop.com/sign-shop-mastermind)
Follow the crusty sign guys
Bryant from Better Sign Shop
- Better Sign Shop Website: https://www.bettersignshop.com
- Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop
- Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/
Michael from Letterbox Sign Design
- Letterbox Sign Design Website: https://www.letterboxsigndesign.com/
- Facebook page: https://www.facebook.com/Letterboxsigndesign
Peter from Sign Shop Consulting
- Sign Shop Consulting Website: https://www.signshopconsulting.com/
Have questions you'd like to hear us answer on the air?
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