018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands
Better PR Now with Mark Phillips · Mark Phillips
August 14, 201840m 45s
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Show Notes
Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing. He also provides a free link to download his Authority Marketing Playbook. Michael's word of wisdom: "Start creating content; just do it."