Show overview
Bet The Process has been publishing since 2017, and across the 9 years since has built a catalogue of 365 episodes. That works out to roughly 370 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run thirty-five to sixty minutes — most land between 52 min and 1h 6m — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Sports show.
The show is actively publishing — the most recent episode landed 3 days ago, with 17 episodes already out so far this year. The busiest year was 2023, with 53 episodes published.
From the publisher
Jeff Ma and Rufus Peabody talk sports betting
Latest Episodes
View all 365 episodesPGA Championship with Andy Lack
A Chat with the OG Cade Massey | Sponsored by Novig
Baseball Is Back + ABS System with Sean Zerillo | Sponsored by Novig
NBA Analyst Seth Partnow + Masters Recap / LIV Legacy | Sponsored by Novig
The Masters with Steve Sands of the Golf Channel | Sponsored by Novig

Final Four With Jordan Majewski and Pre-Masters Talk | Sponsored by Novig
This week on Bet the Process, Jeff and Rufus talk Pre-Masters tournament and then welcome back Jordan Majewski to discuss the Final Four matchups.

March Madness Sweet 16 With New Guest Gav | Sponsored by Novig
This week on Bet the Process, Jeff and Rufus welcome Gav, a new guest they met on X/Twitter. A college basketball bettor and analyst from a finance background, Gav shares his analytical approach to handicapping games by combining multiple statistical models, explains his reasoning for specific picks, and covers several key matchups.

Ken Pom Kicks Off March Madness | Sponsored by Novig
This week on Bet the Process, college basketball analytics legend Ken Pomeroy is back to discuss the beginning of March Madness, with insights for making a bracket, upsets, and a surprise sleeper pick.

In-Person With Novig CEO & Founder Jacob Fortinsky | Sponsored by Novig
This week on Bet the Process, Jeff and Rufus sit down with Jacob Fortinksy, founder and CEO of Novig, in their NYC office to discuss where the company is headed and more. Also, Jeff and Rufus recap Sloan and some golf betting.

Shane Battier on NBA Analytics + More | Sponsored by Novig
This week on Bet the Process, the No-Stats All-Star Shane Battier joins to discuss his journey from being a traditional scoring-focused player to embracing analytics in his NBA career, how basketball analytics has evolved over the years, and his transition to business as chief culture advisor for Palmetto Solar.

Jeff Chats With Statsbomb Founder Ted Knutson | Sponsored by Novig
This week on Bet the Process, Jeff chats with Ted Knutson - Statsbomb founder, soccer (football) expert, and long time friend. Topics discussed include finding betting edges in football, Ted's current work in women's football team management, and the challenges of balancing fan expectations with long-term strategic improvements.

Super Bowl Recap with the Peabody Brothers | Sponsored by Novig
This week on Bet the Process, Tom Peabody joins Jeff and Rufus to recap their Super Bowl experience. Also discussed - upcoming golf plans, this year's Sloan analytics conference, and Jeff's flag football coaching struggles.

The Big Game (aka Super Bowl) with Matthew Davidow | Sponsored by Novig
This week on Bet The Process, Jeff and Rufus share their thoughts on the Super Bowl, then bring in Matthew Davidow to discuss further. Topics include player performances, prop bets, and modeling approaches with adjustments for game situations.

Trading and More with Kris Abdelmessih
This week on Bet the Process, Kris Abdelmessih joins to discuss the evolution of trading firms and their strategic choices in the late 1990s and early 2000s, the challenges of selling startups and maintaining trading cultures, and today’s market making and prediction markets.

Adam Levitan of Establish The Run
This week on Bet the Process, Jeff and Rufus welcome Adam Levitan, co-founder of Establish The Run, to discuss his evolution from DFS-focused projections to broader sports betting and prediction markets, as well as some college football recap and NFL analysis and predictions.

Kevin Cole of Unexpected Points Talks NFL Playoffs
This week on Bet the Process, NFL data analyst Kevin Cole (Unexpected Points on Substack) returns to break down the playoffs, recapping wild card weekend and focusing on the remaining games.

NFL Wildcard Weekend with Judah Fortgang | Sponsored by Novig
This week on Bet the Process, Judah Fortgang (Throwthedamball on Substack) is back to cover NFL playoff matchups, including offensive/defensive strategies, player performances, and weather impacts.

End of Year with Sports Cheetah Preston Johnson | Sponsored by Novig
This week on Bet the Process, Jeff and Rufus bring on old friend Preston Johnson, the Sports Cheetah, and discuss Crawley Town FC, Preston's journey away from sports gambling, and some college football playoff predictions.

Jeff and Rufus Mailbag Episode | Sponsored by Novig
This week on Bet the Process, Jeff and Rufus answer questions from listeners, with topics including their first times meeting Tony Kornheiser, betting second halves, and reflections on happiness and fulfillment.

John Reeder of the Risk of Ruin Podcast | Sponsored by Novig
This week on Bet the Process, creator and host of the Risk of Ruin podcast John Reeder joins and discusses his journey into advantage play, his analysis of Long-Term Capital Management's failure and the broader implications for modern Wall Street, and reflects on teaching probabilistic thinking to children.