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Show Notes
<div>Professor Charles Spence is an experimental psychologist at the University of Oxford. His research focuses on how an in-depth understanding of the human mind will lead to the better design of multi-sensory foods and products. He is the author of several books including his most recent, <a href="https://www.penguin.co.uk/books/308513/sensehacking-by-spence-charles/9780241361153"><em>Sensehacking</em>: <em>How to Use the Power of Your Senses for Happier, Healthier Living</em></a><em>.<br><br></em>On this episode he talks about how he started experimenting with food and the human senses, working with Heston Blumenthal, and how he doesn't understand ice-cream.</div>
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