Nicotine pouches: solution or smokescreen?

<p>There has been a renewed focus on tobacco and nicotine products across Europe. Just as countries seek to speed up the process to a smoke-free future, through measures like generational smoking bans and increased regulations on packaging and advertising, there has been a sharp increase in young people using alternative nicotine products like vapes and pouches.</p><br><p>Philip Morris International (PMI) expects to see two-thirds of its revenue come from smoke-free products by 2030 – including its product, Zyn. Dr Moira Gilchrist, chief communications officer at PMI, and Charlie Weimers MEP, a member of the Swedish Democrats, join <em>The Spectator</em>’s Lara Brown to talk about how nicotine pouches can help the transition away from tobacco to a smoke-free future. While this podcast was sponsored by PMI, <em>The Spectator</em> retained full editorial control, with no subject off-limits. Is PMI’s concern genuine or purely for future-proofing their business? What lessons can the UK take from Sweden, which expects to be declared the first ‘smoke-free’ country? And what does the science say?</p><br><p><strong>This podcast is sponsored by Philip Morris International. </strong></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>