How The Bundesliga, Germany's Football League, Achieved Cost Optimisation In The Cloud
Bernard Marr's Future of Business & Technology Podcast
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Show Notes
Join me in an engaging live stream as I sit down with Alexander Altenhofen, Director of Product and Technology at Deutsche Fussball Liga (DFL). We'll uncover the secrets behind Bundesliga's rise as the world’s most digitally-driven football league.
Dive deep into:
• "Glass to Grass" Strategy: Explore the fascinating journey of content from stadium cameras to the screens of millions.
• The AWS Partnership: Discover how more than 80 AWS services have been employed to revolutionize the Bundesliga experience for fans across the globe.
• The Personalized Fan Experience: Delve into the league's use of AWS services like Lambda, Fargate, and Sagemaker to capture real-time "match facts" that offer deep insights into game analytics and player performances.
• Cost Optimization: Hear firsthand from Altenhofen about DFL's mission to boost efficiency and reallocate budget for strategic innovation without compromising the user experience.
• The Future: Get a sneak peek into DFL's future initiatives, from generative AI content creation to personalized user experiences tailored for each Bundesliga fan.
Get ready for a behind-the-scenes look at the future of football (or soccer) and how technology is transforming the way we engage with sports.