How Heineken Is Brewing Success With Generative AI
Bernard Marr's Future of Business & Technology Podcast
October 22, 202435m 16s
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Show Notes
Discover how Heineken, the global brewing giant, is leveraging generative AI to revolutionize its operations across multiple departments. I am joined by Tony Costella, Global Consumer and Market Insights Director at Heineken, to explore how they are using AI to enhance consumer insights, boost innovation and streamline knowledge management.