What’s Next With 30x30?

Joining us on this episode of Beltway Beef is NCBA member J.J. Goicoechea, a fourth-generation rancher from east-central Nevada. He discusses the Biden administration’s 30x30 or “America the Beautiful” initiative, in which they intend to conserve 30 percent of the nation’s water and land by 2030. NCBA and industry partners, including the Public Lands Council, have worked hard to help decision makers understand how farmers and ranchers, through innovative land management and grazing efforts, have been at the forefront of conservation efforts. As the administration seeks feedback from industry, Goicoechea explains why it is critical to understand the difference between conservation and preservation, as well as respect the expertise of those who have stewarded the land and natural resources for generations.