Special Convention Preview: Sustainability in Focus at NCBA Convention

On this special episode, NCBA Senior Director of Sustainability Dr. Samantha Werth and Associate Director of Sustainability Projects Grace Vehige join to discuss the Cattle Industry Convention’s focus on beef sustainability. Dr. Werth highlights some of the events that producers can attend at the convention, including visiting the sustainability booth on the tradeshow floor and hearing from fellow producers about conservation practices. Vehige discusses the Environmental Stewardship Award Program (ESAP), a prestigious award that recognizes the outstanding stewardship and conservation efforts of cattle producers. ESAP’s regional winners will be announced at the convention. Visit convention.ncba.org to learn more and register today!