Past President Marty Smith on NCBA's Sustainability Goals

Reporting live from the Cattle Industry Convention & NCBA Trade Show, Ashley is joined by Florida cattleman and NCBA past President Marty Smith to discuss NCBA's sustainability goals. These goals solidify U.S. cattle ranchers’ commitment to environmental, economic and social sustainability. Smith served as chair of NCBA’s Sustainability Goals Task Force. As a cow-calf producer, he knows first-hand the positive story the cattle industry has to tell in regard to sustainability. NCBA’s goals include: •Demonstrate climate neutrality of U.S. cattle production by 2040. •Create and enhance opportunities that result in a quantifiable increase in producer profitability and economic sustainability by 2025. •Enhance trust in cattle producers as responsible stewards of their animals and resources by expanding educational opportunities in animal care and handling programs to further improve animal well-being. •Continuously improve our industry's workforce safety and well- being. Tune in to hear how these goals were developed through NCBA’s member-led process and hear Smith’s perspective on how these goals will allow NCBA to be a leading voice in this conversation.