Episode 86: Facebook Live Confidence With Molly Mahoney

Known across the net as The Prepared Performer, Molly Mahoney is a master at helping entrepreneurs, artists, and direct sales professionals up their visibility and online presence by helping them leverage all of the newest and most powerful features that Facebook has to offer. From attracting customers to your Facebook business page, understanding how to run highly converting Facebook ads, host Facebook Live broadcasts, and how to create Facebook Messenger bots that serve more of your perfect clients and customers in a uniquely authentic way. Biggest Takeaways About Facebook Live That You Don’t Want To Miss: Molly started as a professional performer in Chitty Chitty Bang Bang with nine dogs running across the stage. While on tour, she got engaged and then decided to make a change, so she moved and started a vocal coaching business. But with a growing family and business, she had to learn how to leverage her time in different ways to help more people. How do you deal with the fear of Facebook live? They key is you don’t get over it, you just do it  (#DoitScared). It’s good to be honest about it. Even Broadways performers can feel the fear, but they do it scared. You have to focus on what makes you uniquely awesome and go with it. SAAVE: Skill Set, Appearance, Activities that you love, Values, Eating (the things you like to eat). You have to go with the flow when you go online live. There is a natural flow that you can’t fight. In fact, it is much better to go with the flow and not feel that you have to follow a script too closely. The ability to go with it shows your audience you are human you can go with the flow, that you are just like them. If you’re too perfect, it’s intimidating. The prepared performance also works for sales in your company. Sometimes you don’t know what to say when a client calls, but being prepared with loose scripts will help you cope with unexpected calls and making sales. Always try to find the positive. Online services will change, there will be unexpected bumps in live broadcasts and in life in general. It’s important to always find the positive in what is perceived to be negative. Show Highlights: How Molly's first online class, Prepared Performer Profits, turned into an amazing lesson that helped her find her path.[3:00] How to use and be comfortable with Facebook live to welcome in clients [5:35] “The Quesadilla of Awesome” [12:15] The prep-work you need to seem perfectly imperfect as a prepared performer. [15:30] How can you adapt to changes online and use them to your advantage? How can you make a negative into a positive? [20:20] Tweetables: [Tweet "“We’re about maximizing our time in the best possible way.”"] [Tweet "“Celebrate the things that make you a uniquely awesome person.”"] [Tweet "“There's perfections in the imperfections.”"] Links: Find Molly on her website: www.ThePreparedPerformer.com And make sure follow Molly on Social Media: Facebook - Molly Mahoney - The Prepared Performer Instagram - ThePreparedPerformer Downloadable Offer: Has anything in this Podcast excited and inspired you? Check out these fantastic offers from Molly and the Prepared Performer! Create more human interactions for your business by learning how to automate your Facebook messenger business page. Molly Bot: FREE ACCESS to Molly’s next LIVE Video Masterclass. Get a FREE Bot Case Study: How you can reach 1 MILLION organically! Access to the Facebook group, Elevate Your Awesome. Head to www.ThePreparedPerformer.com/bella  and get all the goodies! Share The Show: Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link –Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Transcript: Bella:This is episode 86 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready—Bella’s got your shoot. Let’s jump! Welcome to Bella in Your Business. My name is Bella Vasta, your host, and today I have the most exciting and entertaining guest for you. So I want you to pull over. I want you to stop what you’re doing because you are about to get super excited. Today I have Molly Mahoney with me from The Prepared Performer. You may have actually seen her at BlogPaws in 2017. Molly is helping entrepreneurs, artists, and direct sales professionals up their online presence by helping them leverage all the newest and most powerful features that Facebook has to offer—from attracting customers to your Facebook page, understanding how to run highly converting Facebook ads, hosting Facebook Live broadcasts, and creating Facebook Messenger bots that serve your perfect clients and customers in a uniquely authentic way. She’s turning heads and taking names. Welcome to the show, Molly. Molly:Thank you. That was not the most eloquent ever, and I’m so sorry! There’s just so much goodness about you, girl, that I’m just going to say, you know what—you’re awesome, and here’s why. Bella:Tell us who you are and how you got to be the amazing person you are. You’re a singer, a performer, and you do all this Facebook Live stuff. I just love your Facebook Lives—they’re so entertaining. Tell us how you got to where you are today. Molly:Thank you! I want to just say that I also love your energy and I understand why people love this podcast. You’re offering so much value in a way that inspires and gets people moving. So thank you for that. I was a professional performer for almost 20 years, and while I was touring with the national tour of Chitty Chitty Bang Bang—the musical with the flying car—we actually had nine dogs on tour with us! Bella:Wow! Molly:It was so cool. The scene in Chitty where they do the “Toot Sweets” number—at the very end, they blow a high whistle and nine dogs would run across the stage. That was the only thing they did in the show, but it was awesome. They were part of a circus band that toured with us. When I was on tour, I got engaged, and my husband and I decided to move from New York back to Orange County, where I grew up. I launched a vocal coaching business and supported students of all ages—one of whom is now on the new Mickey Mouse Club! At one point, I had two kids and realized I wanted to find a way to leverage my time and serve more people. So I launched an online course called Prepared Performer Profits, teaching performers and artists how to run a business using their creative talents. It was amazing—we had 15 people in the pilot, and then we did a full launch and had zero sales. That was fun—but it was the most amazing lesson. It challenged me to step up and decide whether I was doing this or not. We switched things around and instead of teaching performers how to have a business, I started teaching business owners how to perform. I launched a full course on how to use Facebook Live and started welcoming private clients. Within three months, we did $50,000 in sales, and this year, we 4x’d our revenue. Then Messenger bots came around, and we started building bots—basically playing video games! Now we have an agency that helps people show up on camera, deliver their best energy and value, and automate the backend to make more connections and sales. Bella:I love that you realized you didn’t want to travel as much after having kids. A lot of mompreneurs can totally relate. Even as pet sitters and dog walkers, you don’t want to be knocking on doors all day. There are ways to market from home during nap-time empires—using those little nuggets of time. Molly:Exactly! I believe in using automation to scale but also maintaining one-on-one connections. That’s why Facebook Live is so cool—because we’ve never spoken on camera before, yet it feels like we know each other. That’s the power of video. Bella:Exactly. So let’s talk about how Facebook Live is a great way to welcome new clients. Molly:Yes! One of my clients, who wasn’t very Facebook-savvy, learned how to connect through video. She had a call yesterday with someone who joined her $25,000 program. That person said she already felt like she knew her—from watching her Facebook Lives. It’s powerful. Bella:It really is! But I imagine a lot of people are terrified of going live—they don’t like how they look or sound. How do you help them face that fear? Molly:I love that you said “face it” because the fear doesn’t go away. You just have to do it scared. Even successful people have those gremlins. I developed a little exercise I call the Quesadilla of Awesome. You take all the value you provide—your compassion, patience, creativity—and imagine it in your hands. Then throw it up in the air. What’s left? You. The amazing human being. You make a list of 20 things that make you uniquely awesome. For example, I roll with the punches. Bella, what are three things that make you awesome? Bella:Oh gosh, okay—I'm outgoing, I can fake it till I make it, and I’m creative. Molly:Perfect! Some people will connect with that, and some won’t. That’s okay—you’ll attract your people. So “SAVE” is my acronym: S – Skill sets (things you’re naturally good at) A – Appearance (what you love about how you show up) A – Activities you love (things like hiking, dancing, etc.) V – Values (like kindness, joy, hustle) E – Things you like to eat (seriously!) That’s why it’s called the Quesadilla of Awesome—because everyone has something that makes them awesome, even if it’s just making a great quesadilla. Bella:You’re hilarious. Talk to me about that “E.” Molly:It’s fun! For example, Brussels sprouts. People either love or hate them—it’s polarizing, and it works! Every time I post about Brussels sprouts, it gets engagement.