Episode 78: Video Creation To Aid Your Sales Process With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled. He believes in shared creativity. He believes in the power of defining your why. He shares this message through the creative process of making videos! Learn more about Dave at his website: http://viralideasmarketing.com Show Highlights: How can you embed videos into your emails? [5:25] What kind of camera and equipment do I need to make videos? [7:40] What do you need to look for before hiring a freelancer or agency to help you with video production? [10:50] What do pet sitters need to include in their videos & what does the anatomy of a successful video look like? [12:45] What are the three stages of clientele that builds pet sitting and dog walking sales funnels? [16:45] Biggest mistakes companies make when creating videos [20:00] What are the best ways business owners can market their videos on social media? [21:40] Links Mentioned: Dog Caught In House Fire Saves The Day Wise Stamp The Most Comprehensive Guide To YouTube SEO Here is another podcast about creating video content Subscribe To The Show: https://youtu.be/XhdX54hm9iM Transcript: Bella:This is episode 78 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasta, your host with Jump Consulting, and today I want you guys to think about if you had an opportunity during the sales process to really knock the socks off of your potential clients, would you take advantage of it? Many of us actually do have that power but aren't utilizing it, and it's just simply from our cell phone. Today, my guest is going to light a fire underneath your butt, so get ready because it's going to be one of the episodes you're going to want to listen to twice. David Feynman creates to inspire. He believes that everyone has the right to be fulfilled. He believes in shared creativity and in the power of defining your “why,” which we've talked about so many times on this podcast, and shares his message through the creative process. David, welcome to the show. David:Thanks for having me. It's great to be here. I'm excited. Bella:For sure. You guys, I want you to check out viralideasmarketing.com. When I was doing my own prep work to meet with you, David, I stumbled upon one of these incredible videos that you did that really was, for me, Super Bowl-esque inspired. It was about this little girl and this little boy, and they were playing telephone with a can and a string—very nonchalant, very nostalgic, right? And then it skips forward 25 years, and the girl’s stressed out and crazed. She comes home, and there’s this package. Inside it is this—I'm getting goosebumps talking about it—this can with the rope, and it says, “Call me.” You could just feel her emotion melting back into that moment. And there were no words in that entire video—no narrative, no voiceovers, nothing. It was music and video, and the profound impact that you made was incredible. I want the pet sitters and dog walkers today to listen to your methodologies here and see how they could take the most warm and fuzzy topic, which is pets, and do the same thing in their own business on their own time, on their own budget. So David, where do you want to start? David:There are so many things we can start with. Why don't I fill in the gaps and tell you how I got to where I am? I started this business about two and a half years ago with the purpose of helping business owners, entrepreneurs, and large businesses create video content for social media. Over the past two and a half years, we've worked with about 115 clients all across the globe, creating incredible video content. I think it's the best in the world, but I'm a little biased. From the pet owners' perspective, we actually did a video—just talked to the business owner this morning—about pet ownership in relation to an alarm company. They’re a big regional player in alarms. The concept of the video: there’s a woman straightening her hair in the morning, she drops her hair straightener on the ground, walks out the door, and a fire starts in her house. Her dog's still there, and the dog obviously can’t call the fire department. Smoke fills the room, the dog has a lot of anxiety, and ultimately the alarm company swoops in, saves the day, and changes the course of what’s going on. That really creates an emotional connection to the fact that there’s an alarm company—it hits home for that specific dog owner. Bella:That’s so poignant, because the first place I thought you were going was the dog getting out of the open door. That’s the most obvious thing, right? But you took that to the next level—the fear of this dog dying in a fire that the client caused. That’s amazing. You just told a story, and that’s incredible. What I’m thinking, too, in relation to pet sitters and dog walkers, is that people don’t hire a pet sitter because they don’t love their pets. They hire them because they do love their pets. They have an emotional connection and want someone they can trust. So tell me about emails and embedding videos into emails. Can we do that, and how? David:We’re really big on embedding a little video in the bottom of every single one of our emails. Especially for people just starting out—maybe you don’t have a tremendous budget to do marketing—embedding that video allows people to stay in your email longer and engage. We use a software called WiseStamp (W-I-S-E-S-T-A-M-P). It allows you to embed video and make a proper signature. It puts that little connection between you and the person you’re emailing and adds a bit of flair. Bella:That’s amazing, because in our industry, we’re selling trust and security. I’ve always told people to do video biographies on websites instead of static bios, but I love what you’re saying about putting it in an email. Pet sitters can use templates, and within those templates, they could say, “Hey, cat client, don’t forget to check out the video at the bottom.” That way, they don’t have to click off the email—it’s right there. That’s so exciting. David:Exactly. Bella:So what kind of camera should we use? Do I need a big fancy camera? David:There are a few ways to go. First is do-it-yourself, for the budget-conscious entrepreneur. Having a video, even a simple one, is better than nothing. Use your phone and some light editing software to get started. The next step is hiring a freelancer—someone local who knows the right equipment and can use it well. The third tier is hiring an agency like ours, where we’ve made hundreds of videos and have a large body of work. It’s about knowing where you are in the process—whether DIY, freelance, or agency—and understanding what value you need to create. Bella:That’s great because you broke it down simply. When I want to do things on the fly, I just use my iPhone. But when I really want to get serious, I pull out my expensive camera. It’s just that I don’t know what all the buttons do—it’s stressful! So about hiring freelancers—how do we know who to hire? Is it more important to look at how they edit or their shooting style? David:You’re going to look at two things: body of work and process. Ask how they run their operations—what’s their pre-production process? Pre-production is as important as game day. If you’ve created a video or are thinking about it, what happens before filming often makes or breaks it. Look at the quality of their past work and make sure it aligns with your taste. Work with someone responsive and professional—just like any other vendor. Bella:Those are great tips. Now, let’s talk about what the anatomy of a video looks like—what should we have at the beginning, middle, and end? David:Think of it as creating a story: beginning, middle, and end. The beginning grabs attention. If you’re making it for Facebook, you have one to three seconds to hook people. For example, say you start with a dog pooping on a neighbor’s lawn—it’s shocking and funny, and you want to see what happens next. Build suspense in the middle, then close with the message, like “Hire a professional dog walker so your neighbors aren’t mad.” Bella:That’s brilliant—and hilarious! People tune out when they hear features and benefits, but storytelling keeps them engaged. David:Exactly. Storytelling holds attention longer. Once you have that, you can trickle in features, benefits, and reasons they should pick you. Bella:Right, and through that you evoke emotion. That’s what connects people. So what kind of videos can we make for existing clients, new clients, and past clients? David:Think in terms of a sales funnel. The awareness stage is for people who don’t know you—make something catchy that sparks emotion. The middle stage is for those who’ve engaged but aren’t ready to buy yet—build trust with testimonials or clips showing you caring for pets. The final stage is for closing—explain your process, how you work, and what happens in emergencies. Always connect it to your “why.” Bella:Talk more about that—what’s the “why”? David:The “why” could be why you do what you do or why clients need it. For example, we did a video for a company called Bow Wow’s Wedding Pals. Their why was that dogs are part of couples’ lives and shouldn’t be excluded from their wedding day. Or your why could be that you’ve loved animals your whole life and want to care for them professionally. It doesn’t have to be deep, but it needs substance. Bella:I love that. So, to wrap up, what are the biggest mistakes people make when creating videos? David:Number one—poor pre-production. People want to cram too much into one short video. Keep it focused on one topic. Also, invest in some production value—good lighting and sound make a big difference.