Episode 307: Want To Drive Your Business Into The Ground? Do These 3 Things Every Day

Sometimes we think we know all the right things to do to have a successful business. But the truth is, we are not always at our best. Certain things we think or do are causing us to drive our businesses into the ground. This week I want to make you aware of these things. Because if you are aware, you then can see what you are doing wrong and adjust correctly to get your business where you want to be. All the stress you feel and hold from your business will show in your business and attribute to a downfall. This week I give you 3 things you may be doing every day that is running your business into the ground. And how to change it to have a successful business. Biggest Takeaways: 1:54 Generic website 3:45 If you want it done right, you gotta do it yourself 5:08 DIY everything 6:22 Place of scarceness Recommendations: Can you remember the 5 year goals you set for yourself back in 2017? What about even the 1 year go you set this time last year? Chances are, you may not even remember what they are, let alone if you obtained them! 90 days goals are what we practice in the Mastermind group. It allows you to fully emerge yourself in your goal and visualize yourself there. Thinking about where you will be in December versus 3 Septembers' from now, gives you a realistic timeline to achieve t successful business Join a community of doers ready to help you achieve the goals you are working so hard towards! Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript This is episode 307 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today is episode 307, and we're going to talk about the three things you need to do every day to drive your business into the ground. Bella, why are you talking about this today? Well, you know, I'm in every single pet sitting group out there—you just don't know it. And I see things. I hear things. And they astonish me. Although I know my Jumpers are the elite—they’re the big thinkers, the doers, the visionaries—I know that sometimes we’re not always at our best. And sometimes there are things that we do, or thought processes that we have, that actually end up driving us into the ground. I want you to be aware of those because by being aware of them, it’s going to help you understand where you’re going wrong. All of those “My God, I’m so busy. I’m so stressed out. I have no time,” all of that contributes to driving your business into the ground. Unfortunately, I see people doing things every single day that contribute to this—and I want you to avoid them. I want you to be successful. As always, this might be a short episode, but I really want to drop the knowledge for you guys while you’re walking dogs, driving in the car, at school pickup, doing laundry, working out—whatever it might be—and then move on. So here we go with the quick and dirty. You’ve heard me say this one before, but I have to say it again: If I can literally copy and paste your website and put it on someone else’s, you’re doing it wrong. If your website is generic—it’s like that classic white t-shirt that you can put on anybody—you’re doing it wrong. You need a custom t-shirt that only fits your body, and if I were to wear your custom t-shirt, it would look hideous on me. What does that mean? It means truly knowing who you are and what you stand for, and then talking about it on your website. It means knowing who your avatar is, what their problems are, and addressing that on your website and social media. It’s not about being generic. When you’re generic, people won’t choose you. When you’re generic, people will keep calling down the line because there’s nothing that stops them or holds them on your company. So stop making generic websites. I don’t mean that you can’t use templates—but I want your own pictures, your professional photos that a photographer took and edited for you. I want your language on there. I want to feel you in your social media marketing and your website. If you don’t, that’s going to be one of the things that makes your business obsolete and not that interesting—which means clients and employees will think, “It’s just another company. They don’t really care.” That’s what people are thinking: “It’s just another dog walker. It’s just another pet sitter.” The other way that you can definitely drive your business into the ground—more so drive yourself into the ground—is having the “If you want it done right, then you gotta do it yourself” mentality. How many of you guys have felt that way before? I know I have. But that’s not going to get you anywhere because you only have 24 hours in a day. And like I said in one of the past episodes, if you want to increase your business and have more time to do things, the way to do that is by bringing people onto your team. Because your business only has 24 of your hours, but when you bring someone on, now your business has 48 hours. Bring on another? 72 hours. And it keeps going. Think about it that way. Quantify it that way in your head. “If you want it done right, then you gotta do it yourself”—no. If you want it done right, then you need to hire an expert, like Better Marketing with Bella, where we give you marketing for super duper cheap. Seriously, Better Marketing with Bella—if you were to go out and get someone to do what we do, it would cost you upwards of $3,000. That’s how much content and how many assets we give you. If you’re interested, the doors are open right now—but only for a limited time. Go to jumpconsulting.net/marketing to join us. And this year we have something extra special for you, so definitely check that out. The next thing is trying to DIY everything. So it’s a little different from the one I just said—“If you want it done right, do it yourself”—but it’s kind of the same. You cannot sit there and do Canva all day long. You can’t sit there and try to do your books and be a bookkeeper. You can’t sit there and try to write all your blogs. That’s a lot of creative energy. You use up all that energy doing those things, and guess what? Burnout is in the back seat. Because then you have no creative energy left to figure out what’s for dinner tonight. Yeah—that’s creative energy. Or where do you want to go get dinner? And then you don’t eat. And then you feel worse because you don’t have the fuel or proper nutrition in your body. Y’all, don’t drive yourself and your business into the ground. The other thing is not coming from a place of abundance. Things like affirmations—and we do business affirmations in the Mastermind in January—are about setting intentions. Don’t come from a place of scarcity. You want to have a growth mindset. You want to feel like you can conquer the world and do anything you put your mind to. Because if you can dream it, you can do it. You just reverse-engineer it and make goals. I suggest 90-day goals—that’s why we do that in the Mastermind—and we track our progress. The more you start setting goals, the easier it is to achieve them because you start lifting those “muscles.” It’s like when you first start lifting weights—your muscles hurt for a few days. But then what happens? You get stronger. You can increase the weight. It’s the same thing with goals. And don’t be setting one- and five-year goals right now. You have no business doing that. Your brain can’t comprehend it. What was the goal you set last September of 2021? Or better yet—did you achieve your five-year goal from 2017? What was it? Who knows? That’s why five-year goals are just silly. Get in the Mastermind and learn what it means to fall on your face and get better at setting 90-day goals. Ninety-day goals are something I learned from Todd Herman—he wrote The Alter Ego Effect, a book I love. He’s an amazing entrepreneur. He talks about 90-day goals, and I believe in it completely. That’s why it’s one of the pillars of the Mastermind—because our brains can actually understand where we’ll be three months from now. September, October, November, December—we can picture December. But a year from now? Who knows. Five years? Forget it. I’m not the same person I was five years ago. You’re not either. By setting 90-day goals, you get four times a year to really flush those out, especially in the Mastermind, and you get better and better at it. Why does that matter? Because the better you get at setting goals and realizing what’s achievable—and how to define them—the better you get at planning and predicting your future. That’s powerful. Where do you want to be? Do you want to be on a beach in Maui for two weeks every summer? I’ll tell you one of my goals. I want to rent a beach house right in Santa Monica, where the waves crash in the backyard. That’s one of my big goals. I know that’s going to cost me probably $10,000 to $20,000 for the month. I’ve got to figure out the schedule with my daughter, since I have her 50/50. That’s a big, maybe even ridiculous goal—but I want to do it. Because she’s only going to be eight years old for one year. Nine years old for one year. Ten years old for one year. What do you want your business to do for you? Don’t drive yourself into the ground. Don’t drive your business into the ground by trying to do everything yourself, by not being unique in your offerings, by not having a growth mindset. There is so little we know about the human brain—and it’s fascinating. Our brain is one of the most powerful tools we have. Don’t neglect it. Build it. Keep good people around you.