Episode 302: How To Find and Hire 3 Amazing Employees In 2 Weeks

Does the process of finding and hiring new employees leave you feeling defeated? Or maybe you feel like you have done it all when it comes to hiring and it just is not working for you. What if I told you it can be much easier? That you may need to take a different approach you haven't tried when you need to find and hire employees quickly. What if I told you, I have 5 amazing tips to help you find and hire employees that you need for your business... in two weeks? Would you want to change up your process? Give a new way a try and do things differently. Because I truly want you to be in a place of abundance, where you are never "caught with your pants down". This episode is going to help you find and hire employees.. amazing employees, that will help you get to that place. Biggest Takeaways: 1:34 Jazz HR 2:53 Multiple Hiring Ads/ Talking to multiple different avatars 4:56 Contact connected people 7:10 Leverage the emotional side of the job 9:10 Spend 30 minutes a day working on this 10:23 Go where your avatar hangs out Recommendations: When people think of marketing, a lot of times they think it is only meant to attract clients. But really, your marketing can help attract the amazing employees you want working for you. Better Marketing With Bella teaches you how to put your best foot forward when showcasing to clients and potential employees. When a business is looking to find and hire employees, seeing how they attract employees is a great start to finding amazing candidates. Transcript: This is episode 302 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Welcome to episode 302. We are going to be talking about how to find three amazing employees in two weeks. Now this kind of came about because so many of you come to me and say, “Bella, I just lost someone and I need someone. Otherwise, we’re going to have to get a waitlist.” And that means two things are happening. One, we don’t have JazzHR—which you guys need to run on over to jumpconsulting.net/jazzhr and get signed up there. I’ve got lots of podcasts and videos on that, and I’m sure you’ve heard about it before. It will really help you fill that funnel full of employees. But maybe you don’t have it—or maybe you already do, but you want to step it up a notch. I have five different things that you can do to find and hire three amazing employees in two weeks. I’m going to tell you exactly what this is and how to do it. It’s something you can systematize and always be doing, so you’ll never be caught off guard trying to find employees. So I want you to think about: Are you doing these things? Can you do them better or more consistently? Because I’m telling you from personal experience—and from my clients—it works. Let your ego go and stop thinking, “Oh my God, Bella doesn’t know what she’s talking about.” Or, “That only works for her.” No. It works for a lot of my clients. So without further ado, let’s get down and dirty. This might be a long episode or a short one—I don’t know. Whenever I’m done talking and teaching you, that’s when it’ll end. The very first one is to have multiple hiring ads, talking to multiple different avatars. The problem I see so many times is that you’re being so generic with your hiring ad that it just sounds like another corporate job hiring for some random person. I want that hiring ad to almost be like a love letter to people so that they feel like you’re speaking directly to them—like, “My God, this is exactly me. I have to apply for this job.” Now, when I say that, I mean things like a job ad to: The mom who doesn’t feel like she has a place anymore because her kids are in high school and more independent. The person who works from home and wants to get out of the house to make some side money. The freelancer who lives and works in the same place and just wants a reason to go outside. If you don’t know what I mean, go to joinjumpconsulting.com—that’s my free three-hour Jump & Scale class that teaches you how to figure out your different avatars so you can create those different hiring ads. Please, you guys, this needs to be posted every week. If you have three or four avatars, those job ads should be going up constantly—even when you’re not actively hiring—so that you always have a pool of applicants. The next thing is to contact ringleaders, networkers, and people who are connected to a lot of people. Think about PTO or PTA presidents, realtors who run local community pages, or popular coffee shop owners that everyone knows. Think about community managers of local Facebook groups—like “Things to Do in [Your City] This Weekend.” Figure out who these people are and how you can leverage their influence to get the word out that you’ve got the best job ever. You’re not hiring for “pet sitters and dog walkers.” You’re hiring for an opportunity to love on cats and get paid to walk dogs—so you can cancel your gym membership. When you can come to these ringleaders with an easy pitch—words already written, a graphic or photo (if you’re in Better Marketing with Bella, you already have this)—you make it easy for them to say yes. The other thing that works really well is community newsletters. Any time you have print advertising—or even online ads—just include a simple line at the bottom: “Always looking for great animal lovers. Apply within.” And make sure the footer of your website has an employment tab that people can easily find. So, first, have multiple hiring ads. Second, contact ringleaders. Those relationships matter. The more connected they are, the faster your reach expands. The third tip is to leverage the emotional side of the job. Talk about the pets and the cuteness. Leave the corporate dryness out of the description. We’re not selling widgets with no emotional value—we’re selling love and trust. We’re exchanging our clients’ guilt for peace of mind. So your copy should sound like:“Do you want to get paid to love on pets?”“Do you want to get paid to have dog hair on you all day?”“Do you want to get paid knowing you’re making a difference in a pet owner’s life?” That’s the stuff that pulls heartstrings and makes people want to work with you. If your culture is built on teamwork—“We always help each other out, we cover each other’s shifts, and we celebrate wins together”—say that in your job ad. You have to be attractive. If your ad sounds stale, corporate, and emotionless, people won’t get excited about it. This means your words, your photos, and your videos all need to communicate joy, purpose, and fun. The next thing is to spend 30 minutes a day doing this. You can’t just say, “Yeah, I posted an ad last week, but nobody applied.” No! If you posted your ad 23 days ago, it’s buried. Nobody sees it anymore. When someone does, they’ll think it’s old and assume you’re no longer hiring. Spend 30 minutes a day posting listings, talking to people, and reaching out. Ask, “Who do you know?” Reach back out to ringleaders. Till the land constantly. If you’re not getting results, it’s not because it’s “hard to hire.” It’s because you’re not being consistent. You can’t plant seeds once and expect a harvest. The final tip: Go where your avatars hang out. If you’re looking for moms, go to community events—like school fundraisers, fall festivals, or local fairs. Set up a booth that says, “We’re hiring animal lovers!” Connect with local rescue groups and shelters. Ask if their volunteers might want to make extra money working with pets. These relationships can help your hiring and your business. Offer them something in return—like a gift certificate for clients who adopt from their shelter. You have to block time for this. Get emotional. Get interesting. Leverage relationships. If you don’t, you’re doing it halfway. But if you do, you’ll be able to find three amazing people in two weeks. I promise. A lot of people don’t put in enough effort beyond just posting. I hope this has helped you. Please message or tag me on Instagram or in our Facebook groups—Jumpstart Your Pet Business or I Own a Pet Sitting Company With Staff. Let me know your feedback or ideas, and maybe we’ll feature you in the show notes. You have to put the energy in to get the energy out. If you don’t, you’re just living on a prayer. You’re not going to get the results you want, and you’ll end up saying, “It’s hard to hire.” Yeah—it is hard. But you’ve got to show up and do the work. I just want to encourage all my Jumpers out there: show up. All right, you guys. That was exciting, and I love talking with you. It’s always a pleasure to join you and inspire you to your next step. We’ll be back again next week. Let me know if you have questions—you can always reach me at [email protected]. And I also want to remind you that when life gets you down, always keep jumping. Bye now. So what did you think? Did you love this episode? I sure hope you did, because I put a lot of love into this for you. The best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcasts and leaving a review. I just might read it on the next episode. I also want to remind you that when life gets you down, remember to always keep jumping. Thanks for listening.