Episode 274: 3 Reasons Why Sales is Super Important in Your Pet Business in 2022

Are you prepared? 2022 may have a lot in store for your pet business. But... do you know how to approach it so it goes in your favor? There is going to be some turbulence along the way but with the right support and by taking the right steps you can make 2022 work in your favor. It is so important to learn how to sell right now so you can overcome any stepping stones that come your way. I am going to be there to tell you how to do it and most importantly WHY. The why in the whole thing has such a large play and today we are going to talk about it. Biggest Takeaways Become the solution and learn how to establish and define your business. As the economy changes and becomes more and more volatile people start to have more problems. What they need right now is for you to solve them and show them the value you can provide during these hard times. How Are You Preparing Your Business If you have been staying up to date on my Podcast I am sure you are aware of how much the market is changing right now.... but does your office manager know? What about your social media manager? Do you have plans in place for how your business is going to stay on top of the economy? Now is the time to prepare your business for these changes. Be The Solution Start asking yourself the right questions. How does your sales process make people feel? Are they supported and cared for? Do you solve their problems and offer solutions? If you are just throwing prices at them and waiting for them to decide how they want to solve their problem then you are not selling. To be the solution you need to talk and connect with them really understand their problem and provide value with your solution. Show Highlights Being established and solving problems [7.50] Why you should be the solution [12.45] Why stepping up your sales game will set you aside [19.23] Want Free Sales Training? Sales is BIG on my heart this season.... and I want you to be prepared for what is coming. In a few months and you will be saying, "Bella! How do I get more clients?" Here is a FREE 3 part sales training from Aaron Michael Miller on my podcast. He is already helping turn mindsets around by helping my clients with scripts AND MOST IMPORTANTLY teaching their team how to sell. "He is brilliant when it comes to the sales process and communication. I was loving it! It was all gold!" Next time you get in that car to drive 20 min, or walk a dog... take a listen. You won't be sorry. ......did I mention it is FREE? Have your Office Managers listen too! #1: Episode #263: One Secret To Winning Almost Every Sale #2: Episode #264: The Trick To Be Confident In Closing Sales #3: Episode #265: How To Leverage Your Competition For More Sales Links Mastermind Better Marketing with Bella Virtual Consultation Podcast Episodes Bella Vasta Instagram Let's Connect Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’' Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 274 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. I'm really excited for this episode. I'm really going to try to set the scene for you to make you really understand why you need to be focusing on sales, the why behind all of it. I've got three major points here to tell you about today. It might be a shorter podcast, which is fine because you know me. I'm going to stop talking when I have nothing left to say about the topic. But it's really about why 2022 is the year that you must know sales in your pet business versus any others. I'm going to tell you right now, it's basically one, because there's lots of sales to be had, two, it's going to define who you are, and three, the economy is volatile. So let's start digging right on into it. There are lots of sales to be had. There's so much movement happening. I have one person who had had her business for over 15 years and she just decided she was going to sell it and she sold it and she got rid of it. So there's like a lot of turbulence that's happening. And that means that when new owners take over, they really don't actually understand the culture, the value proposition, all of this stuff. And most of the time they're just kind of frozen in fear and they're just kind of doing the same old thing. And that's really an opportunity for you to step up, level up and really put yourself out there. I have another client who moved across country. She moved from Florida all the way up to Vermont or like somewhere up in New England. And the thing is, is she sold it to one of her clients. But the thing that happens is that this happens fast. Okay. And when it happens fast, not only do you want your business ready to be sold, but all of a sudden there's like this vacuum almost in the market if it's not properly taken over. Most of the time it takes a little bit for people to actually get their bearing and understand like, this business, it's not just dog walking and pet sitting. Like these are the problems that we solve kind of going back to what we talked about last episode, problem solving versus order taking. And there was actually two people, another one moved from New York to Texas, right? And so what's happening is a lot of people are actually selling or they're trying to operate in two different states, which actually is proving to be pretty difficult for some if they didn't already have an established business with systems and processes in the first one. The great resignation as it's called is shifting many people. And so maybe it's not the actual business owner who thinks that they're going to ever be getting out or moving or selling, but it's their partner or their spouse that all of a sudden is getting a better job offer or a better opportunity someplace else. And it's causing them to sell their business and move. So that is a really great time for you to really talk about things like how well you're established and leverage all of the collaborations, hopefully, that you've been doing in your community. And that is going to give you a leg up on sales. It's going to show the potential customer that you have this longevity. There's a lot of ways that you can leverage that. And that's going to be really important. The second thing is defining who you are. So how your sales process makes them feel determines if you're actually good at sales. There’s a couple of different examples I can throw out here, but you know, are you just like any other company where people just sign up and then they start getting all these templated emails because you have things so automated that it literally is all automated and there's no personability with it? Or is it going to make people feel like so excited to spend money with you? There's lots of different ways to do this. The how we're not talking about the how necessarily today, but these are things that you want to think about. So you work so hard at marketing and getting them in, but once they're in, how does your sales process make them feel? Are you consulting with them? Again, are you solving problems? Or are you giving them a menu and saying, here, choose from the menu? Also, how unique is your service? Do you only do hour long walks? Do you only do hikes? Do you specialize in something? Or are you just like, pick in the mill, whatever you want, we do it all, and we don't really specialize in anything? When you can really double down and say that, you know, we do midday dog walks, Monday through Friday. That's what we're really good at. And here's why. Or you say like, we're really good at taking care of your home and security when you are traveling. So it's not just your pets we're taking care of, but it's also your home and hey, potential client. Did you think about X, Y, and Z like mail, newspaper, trash, all that stuff. And really knowing how to leverage that in sales, it's going to be really important. How unique is your whole entire experience? Cause that really defines who you are. I always like to use the analogy of going out to a restaurant. You go into one restaurant, you have to open up the front door and then open up the next door that comes in. Cause usually, you know, like that little like mud room or whatnot. You come up to a hostess and they might be clicking away on TikTok on their phone or whatever they're doing. And they kind of look up and they're like, hi, how many? And it's like you and someone else standing there and you're like, and they're like, okay. And they look at something, they're like, follow me. And they grab menus and they're off and they're not talking to you. They're so far ahead. You sit down. By the time you sit down, you look up. They're already walking away. The menus are on the table and that's it.