Episode 268: Your 50% Off Cyber Deal!

What can a 50% off pet business cyber deal do for you? In this week's Episode, I am going to tell you about the people that have been a part of the Mastermind and my Intensives and how it changed their business. It's the holidays so I am going to keep this short and sweet. Biggest Takeaways To show you how much I want to see you and your business grow I am going to offer you 2 discounts this year for cyber Monday. What is an Intensive? A one on one 45min zoom coaching session that will help you focus one by one on each goal you are looking to accomplish in your business expansion, with guidance and support. These sessions have helped many pet business owners who have even bought it a second time to keep going. How Can the Mastermind Help? The Mastermind is a wonderful place to join a community of other pet business owners that want to brainstorm and document their business's progress and growth. Some of the Mastermind members even share tutorials and help train other business owners on how to use certain software. There is so much opportunity to explore the pet business world. Show Highlights One on One Intensives [8:40] What About the Mastermind? [15:25] What's the cyber deal? [18:27] Links Mastermind Better Marketing with Bella Episode #267: How To Make Time For YOU As A Busy Pet Business Owner During The Holidays Let's Connect Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’' Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 268 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome everybody. Today, this podcast is dropping to you a day early on Wednesday because guess what? Tomorrow here in the United States is Thanksgiving. Chatting it up with a lot of you this week, whether you are returning clients to Better Marketing with Bella as our doors are open or brand-new people that have been on our wait list and just kind of explaining to you how the program goes for those of you who have not been in the program, something’s been coming up that I thought I would address on the podcast today. This is going to actually help quite a few of you, whether you're at this point or not. This is something that, number one, I know no one else in the industry is talking about. I also know that this is something that could valuably help your mindset and set you up for success if and when you decide to go down this path. This is something that a lot of us always want to do. It has to deal with replicating ourselves, making mini-mes of ourselves and knowing that we could pass things off and things are taken care of. But this particular topic today is all about how to train a team member, an office manager, a social media manager, a marketing manager, whoever you want to think of for that role, on how to do Facebook and Instagram effectively. Because if you, my friend, want to be a good leader and you want to be successful in having someone “take over” your social media—which is what I hear a lot of people say—then you best bet your bottom dollar that you know what you're talking about. You need to know how to have an educated conversation about it, how to lead, guide, and train them on how to do it—unless you're paying someone a couple thousand dollars a month to do it, which I highly doubt you are. And you must also be able to evaluate their work and give them feedback. So let's get started because it's not just as easy as handing it over to someone. The common mistakes I see a lot of people make is they just hand it over and someone posts a couple of pictures and they're like, “Hey, look mom, look what I made.” And that’s nice, kid, but it’s not professional. It’s not getting you anything. There’s no strategy behind it, let alone a system. And there sure as heck aren’t any metrics behind it. The metrics that I see a lot of people wrongfully get caught up in are the likes and shares. That means nothing. Did you know that an engagement is simply writing such a great description that someone presses “see more”? People could be pressing “see more” and not writing a comment or liking it, yet that pressing of “see more” still counts as engagement. Does your office manager, social media manager, or team member know that? Are they creating descriptions that are long enough? Today we're going to talk about this because you don't know what you don't know. And lucky for you, I'm here to tell you what you don't know. I wrote down about six different things here. The first thing you need to do so that you can tell them to do is keeping up with the trends. And when I say trends, I mean the popular stuff that's going on—like “tell me you’re a pet sitter without telling me you’re a pet sitter,” right? But also not just trends, but what is working—and what’s working today isn’t necessarily the same thing that worked last month. For example, last month Facebook came out with being able to post podcasts on the newsfeed. Also, they started reels at only 15 seconds each, and they’re starting to put stories and reels in the feed. What does this mean? I’m not telling you that you have to do that—because I know 80% of you won’t—but you really should be doing it. If you're going to waste your precious time posting graphics and something that goes along with it, and you're not going to buck up and start doing video like I’ve been talking about for five years, then those graphics need to be on point. The description—the copy—needs to be on point. And if you don’t know what the trends are and what works, you won’t be able to direct your team member, office manager, or social media manager to do it properly. The second mistake people make is not creating the creative or at least knowing what buckets to create in. I wrote a blog post—“The Secret to Knowing What to Post on Social Media”—and I go into depth there with lots of different ideas. But when you hand this over, you have to give them some sort of guardrail or boundaries. Think of bowling bumpers that make sure you don’t go in the gutter. Your person needs to know what categories or types of things are good to post and what are not. They should have a clear distinction and focus. Number three: KPIs—key performance indicators. You should already be doing this in your business just to keep a pulse on everything that’s going on. When it comes to social media, you’ve got to pick indicators that will show you if it’s working or not. Not having anything to measure your efforts against is ill-advised. You want ROI—a return on investment. You need to tell your person the results you’d like to see. In social media, that could look like followers, engagement, reach, click-throughs, or interactions. It depends on what you're trying to do. For example, if someone is trying to build awareness, followers might be the key metric. If they’re looking to convert fans into paying customers, it might be different. But you, my jumper, are the business owner. You’re the leader. Be that leader so that when you have your office manager help with social media and nothing happens from it, you’ll know why. Number four: pick software for video and graphics and then create an SOP around it. Upload all your branding—color numbers, logo, everything. You want consistency in your brand so that when people see your content, they know it’s you. That familiarity builds recognition. To do that, you must test different software platforms that suit your business and budget, then train your people how to use them. That brings me to my next point: a brand guide. There’s a difference between having a really large logo that takes up one-sixteenth of a picture versus one that takes up one-thirty-second. How big should it be? Where should it go? Also, in the copy—how do you talk to your customer? What do you call their pets? “Fur kids”? “Four-legged loved ones”? What’s your vernacular? What emojis or templates do you always use? Your brand guide defines all this. You should also use templates for videos and graphics. Don’t assume someone is good at social media because they use it personally—that means nothing in business. And don’t forget hashtags. Avoid broad ones like #dog or #petsitter. They’re too general. Use local hashtags and have hashtag clusters. Lastly, empower your team. They need to know the goal, whether they’re hitting it, and how to adjust. If you don’t do this, they’ll feel like failures, lose job satisfaction, and that unhappiness will show in your social media—which is your storefront. Here’s my solution. Many of you have tried to hand off social media to your office manager, and it blew up in your face. So now you want to do Better Marketing with Bella—awesome! But keep that office manager helping. I don’t just mean posting all the assets—20 a month, including videos, blogs, cover photos,