Episode 265: How To Leverage Your Competition For More Sales

Life learning and mastering the art of sales and the psychology behind it. With all his educational experience and field experience he has learned some tricks over the years to make the process smooth and easy. This technique has enabled him to be able to see how to stand out to a potential client.  Today, he is going to tell you how you can do this too. Biggest Takeaways You Don’t Want To Miss The Right Mindset The most important thing you can do to increase your chances of success is getting in the right mindset. The Pet Industry is a huge market that is relatively generalized so using your passion for your business is going to stand out when you are talking to a potential client. How Your Competition Benefits You Most people think competition is bad, that is can lead to negativity. However, that is not necessarily true. Your competition can teach you so much about your business and style and can even show you where you can improve if you look close enough. Competition can be a major benefit and it is important to know who they are and what they do. What Can Be Learned Communicate and ask questions. Find out what problems you can solve and help guide your potential prospects. It is important to be human and use your passion for your business to help these potential clients understand how you are different than your competitors and why you are the best option. Show Highlights How to get out of your current mindset [6:55] What to look for in your competition and how you can leverage it [23.00] The biggest takeaways from the last 3 Episodes [29.44] Links: Blog: Why Rover Is Beating The Professional Pet Sitter Let's Connect: Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’' Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 265 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome back to another episode of Bella in Your Business. I just want to say a sincere thank you. Last week we hit a record—there was almost a thousand downloads last week. And I don't know if it's because I did S-H-asterisk-T in the title or what, or if y'all were just really on fire, but I just love it. Keep sharing the podcast, keep giving people tips and tricks. It is really the only podcast in the industry that's going to break down tactically how to do things. I really want to leave you with value. So that's the biggest honor that I can get—seeing that you guys are loving it so much that everyone's downloading it. So thank you, thank you, thank you. Today I want to talk about the biggest mistakes you're making in your social media. And at the end, I'm actually going to bring on a very special guest that I think a lot of you are going to like if my Instagram analytics are any indication. But we were chatting today and I'll tell you more about that in a little bit, but I want to just get into this. I want to do this quick and dirty again. I want to see if any of you guys are making these mistakes and I want to tell you why they're mistakes and get you to think about changing them. The biggest mistakes you're making on social media is not being real enough. One of the first ones is not being real enough. You're being very corporate or just very talk-at, or very generic. Anyone can say the messages like “We love them like our own” or “We love them like family” and just post bland content. There's no personality behind it. The reason why people are hiring you instead of Rover or Wag, or hiring you instead of your competition, is because they get to know you online. Don't kid yourself—everyone is cyberstalking you. They are looking up your website, your social media. They might even be looking up your own personal name to see what's on your socials if they can see that. You’ve got to be real. People have to get to know you. They're literally giving you a key or the code to their house and letting you inside their home—which you can't get any more personal than that other than wearing someone's underwear, okay? I mean, literally, some of you are sleeping in their bed. You cannot get any more personal than that. So we’ve got to be real. The other thing is that you've really got to stop sharing other people's content. Maybe once or twice a month is okay if you see something that’s funny, but please don't be one of those companies that are just resharing other people's TikToks or videos that say nothing about your company. All it says is that you are so desperate to get more likes and follows because it’s a vanity metric. People don’t say, “My God, I saw a funny video on your Instagram story and had to call you and hire you because you have the same humor I do.” Come on. Stop being lazy and stop sharing all this other stuff. There’s no space for that when you have limited opportunities to say things about your own company. All it says is that you’re unoriginal. When you do that, all you’re doing is being a megaphone for them and not for you. You’re stating their own message, whether it be funny or anything—it doesn’t matter what it is—you’re being a megaphone for someone else instead of your own business. So cut it out. Another mistake you might be making is only posting pictures of cats’ and dogs’ faces. Sure, you get that really close-up cute face, right? You might even take it a step further and edit the photo—but please don’t just be posting pictures of cute faces without telling a story behind it. You’ve got to get into storytelling. When I go to your socials, please don’t just have a bunch of pictures of cute dogs and cat faces, because unless they’re my pets, I really don’t care. And that’s what your viewer is thinking. “Great, you had another dog join you. Great, you had another cat join you.” Who cares? What does that tell them? Unless they understand that their pet parent is exactly like they are—zoomaholics who need you to slip in and out of their house without the dog barking and tire them out—it’s not connecting. Sometimes you post pictures that are not great quality; maybe you should zoom in on them a little bit more. This week in my class, How to Gain More Pet Sitting and Dog Walking Clients and Staff in 2021, I showed you an exact example of one of my clients who had posted a picture of two cats with their noses touching. I quickly edited the photo, zoomed in on it, and changed the description—and it was night and day with engagement. If you want to see that example, you can grab that workshop. It’s on sale for only $7, and you get a workbook and a lot of extra stuff. Just go to jumpconsulting.net/signup. Another mistake you need to stop doing is posting whatever you post on Instagram to Facebook. Stop it! It’s like speaking Chinese in Russia and expecting people to understand you. People want to feel different things on different socials. Sure, you can post the same picture, but the way you talk about it is going to be different on Facebook than on Instagram. Don’t forget that. Another mistake you make is not changing up your cover profile. If your cover profile has been up there forever, it’s time to change it. If it’s not talking about the season or what we’re going through right now—change it. That cover profile is literally the first thing they see; it’s the hero image. When you show that you are professional enough and have the bandwidth to change that regularly, it shows you’re serious about your business. Also, another problem is on Instagram—not posting a location. That’s part of search, and if you don’t post a location when you post your pictures, you’re missing out. Post where you are—it could be a local dog park or hotspot. It doesn’t have to be your house. Those are my quick tips to make sure you’re not making those mistakes on social media. I talk about this stuff and a lot more in Better Marketing with Bella. When you sign up, you don’t just get graphics, videos, cover videos, emails, outlines, and talking points for blogs and reels—you also get one one-on-one session with me valued at $495, plus four group calls during the six months. These are hands-on workshops where I literally hook up my phone and show you exactly how to do things. The results have been amazing—members are getting thousands more views of their content than they would without the program. It’s the season for Better Marketing with Bella. Go to jumpconsulting.net/marketing. Truth be told, my team’s probably going to hate me for saying this—I don’t want you to sign up on that website. I want you to email me at [email protected] and ask for a coupon code. If you’re one of my loyal podcast listeners, I want to hook you up with a better deal than $497 a month for six months. You’ve been faithful, listening and learning and doing, and you should be rewarded for that. I’m the CEO—I can make that happen.