Episode 262: How To Train An Office Manager To Manage Your Facebook and Instagram

Are you ready to have their office manager not just take over their social media but do it right? Social media can be hard to run and staying on top of the constant changes that come with it is even harder. Do you have the time to keep up with it or learn everything you need to know to gain the right numbers? That is why I made this podcast for you. I want to tell you exactly what your office managers need to know to take over your Facebook and Instagram. The project that is making you feel like you are being held back. You should not have to continue to feel this way, there is another option. Biggest Takeaways There are solutions and resources and I am going to tell you all about them... and... how to train your office manager to utilize them and learn everything they need to to keep your social media up to your needs. What To Focus On Social media is always changing and needs to constantly be relearned. However, there are some things that should always be followed if your office manager is going to successfully take over your Facebook and Instagram. Utilize Resources and Train Using the resources you have to stay on top of your social media is good but that does not mean your should stop training your office manager on how to use it for your business. There is so much more to look at than what you post and so much more to know that can be easily delegated to your office manager and I am going to tell you how. Real Results Do you want your social media to be even easier than passing it off to your office manager? What about not have to spend the time making sure your brand is followed perfectly? That is why I offer Better Marketing with Bella, to really help set you up for success because your success is my success. It is so important to maintain your brand and keep positive energy with your social media and Better Marketing with Bella can help you do that. See what some of the members have to say and check out the website. Show Highlights What you need your social media manager to focus on Facebook and Instagram [11.10] Train your office manager and use your resources [13.40] How BMWB has helped so many businesses [18:56] Links: The Secret to Knowing What to Post on Social Media Better Marketing With Bella Let's Connect: Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’' Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 262 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Bella in Your Business. And today we are going to talk about something called the art of saying no. I was looking for some podcast ideas and I went to our mastermind group and I asked them. And one thing that really gained a lot of popularity was how to say no in a variety of different areas. And so today I'm going to talk about that. But before we actually dive into that, I want you to think about someone in your life who you might ask to do something and you know they say yes but you kind of look at them sideways and you're like, I really know you don't want to do this and you're doing this for me, and then it kind of makes you feel bad. And underneath that, it actually is that you can't trust them because you can't trust their yes or their no with a period on at the end. One of you listeners right now might be that person that you say yes a lot more times when you really feel like you should have said no. And what happens is when you say yes instead of no, you start getting resentful of either the person, the task, or sometimes even yourself. And that just shows yourself that you have a lack of boundaries, a lack of ability to stand up for you. And while I'm not a therapist, I have done enough self-discovery to know that there are many different reasons why we do this as people running around society—whether it's a lack of self-confidence, lack of decision-making, being told that we weren't capable of making decisions or that we were responsible for other people's feelings. There is a myriad of stuff, but that is the psychology way, and we are not going to talk about that today. We are going to talk about the art of saying no inside of your business when it relates to your clients, your policies, applicants, and employees. Oh yes, we're going to cover all four of those. So let's get into it. The word no literally is one sentence: no. Period. No, it's not being mean. It's not putting people off. It's not being a B-I-T-C-H. It's none of those things. It is literally just saying what I cannot do. I can't do it. This is where my boundary line is. It is one sentence. And when you say that, people know they can trust you because they're no longer wondering, does she really mean it? Does she really want to do it? Can she really do it? Is her heart really into it? No, because if you say no to people, they also understand that they can trust you. And something else that I've always said—and this goes along with sales—is sometimes maybe you don't say the word no per se, but you say, you know, someone asks you something and you can't do it, and you're like, well, here's what I can do for you. And then you give them one, two, or three options. And so for those of you who really hate the word no, that's a softer way that you can do it. But let's talk about it because we have these clients who are just not a match, right? And with it, you know, they'll ask you, can you go outside of your limits? Maybe they moved outside your city limit and you start saying yes to these people and all of a sudden you're spreading yourself too thin. Or can you not charge me a cancellation or late fee? Or can you give me more time off from an employee, right? Or I want to keep changing my schedule. Or can you bend the rules for me and just hire me anyway because your gut tells you? Or my availability isn't what you want but you can work around it. Or a client telling you the dog is just shy or my dog pulls on the leash or can you come a little later or earlier or can you watch my mom's dog too at my house? Or employees keep making the same mistake. You guys, all of these situations are things that happen to you on a regular basis. So when we have clients that aren't a match, it is not a popularity contest. You've heard me say that so many times and I want you to just really dig down deep into the boss in charge that you are. And I want you to realize you can say no. You know, unfortunately, we're just not a match. Unfortunately, I want you to have your needs met and I cannot meet your needs. No. And so a lot of people, I don't think, do this because they don't even know who their ideal client is. You guys, if you don't know who your ideal client is, go ahead and jump on over to my Jump and Scale course. It's joinjumpconsulting.com. It's a three-hour workshop in three different sections of one hour each. A lot of it's geared towards employees, but all of the how to build avatars works for clients as well. So it's a totally free course. You're welcome. But listen, you say no to the clients that just aren't your ideal clients. So the more that you can have a visualization of what your actual client looks like—who are they? What do they do? How much money is in the bank? Why do they need you? How do they book? How do they pay? All that stuff—you can really start identifying who your ideal client is. And guess what? That builds business happiness. So when you can identify that someone is not a client for you and you can say no and refuse service, then that's gonna really make you happy. It really is, which is going to reduce the amount of resentfulness that you have in your business, which I know many of you have. And you gotta just say no to the wrong kind of clients, but you have to do the work and figure out who the right kind of clients are first so that you can definitely identify it when they come across your plate. Now, policies are something else that a lot of people bend on. And I'm gonna also group pricing into this. Policies that are not made by you or that don't support you is something that can really truly build resentment and build hatred for your business and just a bad, negative working environment for yourself. Maybe you have a policy, like a key policy, right? And you have one way of doing it, yet your clients ask you to do something else. Maybe they don't want to give you a key and they want to hide it underneath the mat every single time. Well, that's all fine and dandy until the one time you get there when you have tons of visits that day and the key's not under the mat for whatever reason. Or maybe you get convinced that you will job share and you're sharing the job and the neighbor is gonna come in the PM and you're gonna come in the AM, and this client is out of town and the neighbor is not doing their job in the PM,