Episode 246: 4 Different Types of People Every Business Needs to Hire

Unlock the secret to attracting the right clients for your pet-sitting or dog-walking business with our exclusive guide to the 4 different types of avatars that work best in this industry! Say goodbye to generic marketing strategies and hello to tailored techniques that will help you connect with your ideal customers and grow your business. In this week’s podcast, we are talking about 4 different types of avatars that work for pet sitters and dog walkers. Biggest Takeaways Finding and Attracting the Right People to Hire (11:50) Who are the 4 Different Avatars (24.00) The Psychology Behind the Avatars and Ourselves (30.30) Links Join Jumping Scale, here Google: Social Media Week Lima, here Let's Connect Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Transcript: This is episode 246 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta, and today we are going to talk all about four types of hiring avatars that work for pet sitters and dog walkers. What is an avatar, you may wonder? I'm going to tell you all about that today. But first, I want you to know that we have a free resource for you. It is called Jumping Scale. If you go to joinjumpconsulting.net, you will be able to sign up for it. It’s a three-hour class—yes, it sounds long, but I really go on a deep dive with you to explain exactly how to do these avatars. It is three one-hour classes that go in increments, and you get to understand what an avatar is. So what is an avatar? It is a personality, a profile, a persona, a character—however you want to talk about it, I’m going to call it an avatar today. They are types of people that you’re going to want to look for to hire in your business, and there are four of them. I’m going to break them down today. I’m going to explain a little of the psychology behind it and also why I know this. The top four are: the stay-at-home mom, a freelancer, a college student, and a Jill of all trades. Let’s get right into it. If this is your first time here, welcome. My name is Bella Vasta. I am the host of this podcast as well as the administrator and coach for the Jump Mastermind, which also helps sponsor this podcast. It allows me to do this weekly and pay my staff to do the show notes, production, and promotion for free to you. These podcasts this year have basically become a bunch of trainings for you, and if you are one of those amazing, loyal listeners who are “bingeing on Bella,” I want to sincerely thank you for letting me be in your ears. It is a huge honor and one that I do not take lightly. I always try to bring you value each and every episode. Last week’s episode had an amazing amount of feedback—you guys really felt woken up by it. Some of you felt challenged by it, which was exactly my idea. Now is the time—2021 is the time—to buckle up, buttercup, and get going because it’s time to jumpstart our businesses and get back up on that saddle. It might be a wild bucking ride; we might get thrown off a few times, but I’ve got your back and we’re going to do this together. One of the biggest things that’s happening with a lot of my clients is that while there might be other institutions out there helping you get your business back, we’re way beyond that. We did that six or nine months ago—we got our businesses back. Now I know that you jumpers are feeling the pain of not having enough people to help you. Clients are raining down, and while it’s tempting to think that it’s all your marketing, the truth is, the country’s reopening, people are being vaccinated, and the money they’ve been sitting on is now being spent. People are on a buying frenzy. As that’s happening, a lot of industries are still struggling—restaurants are understaffed, rental cars are scarce, Uber and Lyft are overbooked. Everything’s volatile. And though we’re talking about hiring avatars today, I want you to understand that the problem is not finding people to hire—it’s being attractive to the right people. That’s what’s going to make or break your business this summer. So let’s get real: some people you paid through PPP loans won’t want to come back. They’ll prefer sitting on unemployment. When that happens, you have a choice to make. And if people show you who they are—believe them. Let them go. It’s hard, but necessary. Now is your time to rebuild your dream team. Assume every new hire may only stay for three months. That’s okay. Your job is to hire smart, train fast, and set them up for success quickly. So let’s talk avatars. If you’ve been using the same generic hiring ad from last year, stop. Every business is hiring right now—it’s a job-seeker’s market. You can’t just throw out a template ad and expect good results. You need to talk directly to your ideal candidate. Think of it like marketing—you’re not just hiring, you’re selling the opportunity to work for you. The first avatar: the stay-at-home mom. She’s not trying to pay the mortgage or buy a car—she wants to contribute to the family vacation fund or buy herself something nice without touching the family budget. She might also feel unappreciated or restless after having kids home all year. She wants something for herself—a purpose. Words of affirmation will mean more to her than a $1 raise. She’ll thrive on being told she’s doing great work and feeling valued. She’s likely perfect for midday walks when the kids are in school. When you write the ad, talk to her emotions—freedom, balance, fulfillment. Write it like a love letter. The second avatar: the freelancer. These are people who work from home—maybe as designers, developers, or consultants. They need an excuse to get out of the house, move their body, and reset their mind. For them, this job is the perfect break in their day. They’re not doing it for the money; they’re doing it for purpose and balance. You could literally say, “Do you work from home and need a reason to step away from your screen?” That ad will speak directly to them. The third avatar: the college student. Especially online students—they love flexible schedules and steady pay. They don’t want unpredictable restaurant shifts or customer-facing jobs. They want to make money doing something active and meaningful. Here’s an example of a college student ad: “Are you in college, online or in person? Do you love, love, love dogs? Well, I have the best job for you! See, I own this amazing dog walking company called XYZ Pet Sitting, and we’re looking for a college student like you—someone who loves dogs, wants to get paid to exercise, and values flexibility. Sound like you? Check us out on Instagram, then apply!” That’s conversational, upbeat, and fun. Don’t write corporate-sounding ads. You’re not hiring for a cubicle job—you’re inviting someone into a community. The last avatar: the Jill of all trades. This person might have multiple part-time gigs—maybe she babysits, works retail, or has a flexible remote job. She’s motivated, adaptable, and thrives on variety. She’s not going to dedicate herself entirely to you, but she can fill important gaps in your schedule—weekends, evenings, or float shifts. Talk to her lifestyle in your ad: “Are you juggling a few flexible jobs but want to add something rewarding that fits perfectly between them?” Now that you understand these four avatars, stop trying to hire “anyone.” If you attract general, you’ll get general. If you’re clear, you’ll get quality. You need to know exactly who you’re looking for and what drives them. Then you’ll hire faster, train better, and retain longer—even if it’s only for a season. You’ve got this. You can build a team that loves you so much they’d work for free—because they feel valued and fulfilled. Don’t isolate yourself trying to figure it all out alone. Keep learning, growing, and connecting with others doing the same. I hope this has inspired you to think differently about hiring. Build your avatars. If you want to go deeper, take my course at joinjumpconsulting.net—it’s a three-hour step-by-step guide to creating hiring avatars that work. And if you’re serious about growth, join the Mastermind. That’s where we create, brainstorm, and refine together every day. Thank you so much for listening, for sharing, and for always showing up. Keep going. Keep growing. And remember: when life gets you down, always keep jumping. So what did you think? Did you love this episode? I sure hope you did because I put a lot of love into this for you. The best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcast and leaving a review. I just might read it on the next episode. I also want to remind you that when life gets you down, remember to always keep jumping. Thanks for listening.