Episode 235: How to Use Social Media to Get New Staff for Your Pet Business

Did you know that social media isn’t just for getting new clients? What if we showed you how to use social media to attract new staff for your business without you even having to go out and look for them. Listen in as Bella shares different ways you can use your social media to bring in those new ideal employees because if you're only using it to get new clients and then you're missing out. Biggest Takeaways They will check you out - what story are you telling? Always look for people who are good at social or telling stories… Have you thought about posting on Nextdoor? You have to have a strategy... The only thing they know about you is what you put online. You want them to stalk you… Show Highlights There are a lot of different things that your social media and marketing help [3:37] Imagine a world where you didn't even have to post and people would slide into your DM asking, “Are you hiring?” [4:30] Why would you only leave it up to just posting for jobs on Indeed? It’s reactionary. [6:24] How do you make a job look appealing online? [6:56] If its not on Facebook or if it’s not on Instagram, it’s not happening [9:00] Social Media is where you will fall or soar [9:28] Growth happens when you are uncomfortable. [11:33] The only thing that anyone knows about you is what you put online. [14:52] Hiring is 50% of all the problems you will have in your business [18:39] What is your social saying about attracting staff to work for you? [20:38] We’re already facing a stereotype of things like “It’s just dog walking”. [21:40] What are you going to do to level up? [22:59] Offer: That’s where we come in. In Better Marketing With Bella, we don't only create social media content targeted to getting new clients, but only social media content to attract staff. It’s not too late!  Grab your spot now! Link: /waitlist Share The Show: Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link –Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Transcript: This is episode 235 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta and today is going to be a solo episode. You guys, how have you been liking this since the beginning of the year? Kind of because of my poor planning, kind of because of my energy and want and need to be speaking again. I actually have been doing a lot of solo episodes as you've seen. The numbers show that apparently you guys really like the solo episodes as opposed to the interview ones. It's not to say you don't like the interviews, right? But it seems to be more popular when it's just me. I mean, again, guys, I do this for you. Some of you have been replying back to me, which, my gosh, feels beautiful. Like I'm not in an echo chamber. Shoot me an email at [email protected] and tell me how you like the podcast. How do you like it coming to you? Another thing that I kind of want to do a shout-out for before I get into today's topic, which is using social media to get new staff—yeah, you can stay tuned for that—but first I want to give a wicked big shout-out. That's the Boston in me—wicked big shout-out to the 90% of Better Marketing with Bella people who were in the first semester and just signed up for the second semester. Because of that, we did not have a lot of seats to offer to new people because we are only so big. We can only help so many people. However, I did get back with the team, and after we added a couple of people from the waitlist, we agreed to open five more spots—five more spots, which will make this the most popular Better Marketing with Bella ever, but also arguably one of the most important ones. You guys, Better Marketing with Bella gives you all of your social media and marketing needs through graphics, videos, cover videos, copy, content calendars, group coaching calls, individual coaching calls, emails, and blog and Facebook outlines. We basically help you on your coaching call create an entire strategy. And the other amazing thing is you’ve got to remember social media is not a decaying thing. Social media is something you can reuse over and over again. Just because a semester is over doesn’t mean you can’t reuse it. A lot of people in our program understand that, which is why they stay in semester after semester after semester. We have some people that have been in there for five semesters—that’s two and a half years, you guys. Their entire social media feed is all Better Marketing with Bella stuff, just poppin’. And because of that, we don’t even give you the same holidays or anything. I mean, obviously Christmas and Thanksgiving we do, but we’re not going to do the same “Love Your Cat Day” every year because we did that last year. Every year we switch it up so that you really get a variety of content. Guys, if this is you or if you think this is exciting and want to learn more about it, please again shoot me an email or DM me wherever you can. Email is [email protected]. Now, to do a nice little segue into here—that is your social media. And a lot of people think that Better Marketing with Bella is only to get clients. Oh gosh, you are sadly mistaken. Let me tell you, there are actually a lot of different things that your social media and marketing help with. It is the difference between people wanting to collaborate with you and give you free stuff. It is the difference between other businesses taking you seriously. And it is the difference between someone applying for your company and cyber-stalking you—deciding whether or not they’ll show up for an interview or even apply at all, and whether they think they can take your business seriously based on what you put out on social media. If you or someone you know was about to apply for your business and you went to your Facebook or Instagram feed, would you get excited? What would make you excited about working there—anything? This is something that sadly a lot of people mistake. Imagine a world where you didn’t even have to post. You actually had people coming to your DMs saying, “Hey, are you hiring?” And you had such a process—an interview process—that you could literally just put them straight into a funnel and, with maybe a click of five buttons, know whether or not you’re going to hire them. You’d have an onboarding process about a week long, and then they’d be in the field. Can you do that? Guys, it’s coming. The bubble’s coming. Things are opening up all around the country right now. Travel is going up. Tickets to places are expensive—but it’s because everyone’s starting to travel again. You guys, it’s happening. Whether you like it or not, you’ve got to be ready for it. And if you can’t hire fast enough, that means saying no. I love telling the story about how I had reached, I think it was $120,000 when I had my business at one point. I had five people working for me, and I was not in the field at all. I looked at that and thought, “Wow, $120,000 and I’ve got five people working for me all the time now.” That basically means that each person is worth $24,000 in revenue to me. So on the contrast, if you had to say no to a client, how many clients would you have to say no to because you didn’t hire enough people? What if your only lifeline to hiring people was to post on JazzHR, which posts to 15 job boards? I don’t know why you wouldn’t use it and only post on Indeed—it’s like having one dart instead of 15 darts for a bullseye. But that’s a whole other story. Why would you leave it up to just posting for jobs? It’s very reactionary, right? Imagine if your social media could actually attract the right people to you. They are definitely going to check you out. They’re going to figure out what story you’re telling and if they can see themselves in that story. They’re going to see if it’s the same person burnt out all the time. They’re going to see if it’s just about the owner, or if it’s about a community of people in your business. They’re going to see if it looks fun to work there or if it looks like chaos. They’re going to see if you’re consistent or if you post once every two months. They’re going to see if your page is full of random graphics or memes, or if it really tells a story of who you are as a business. Your social media is your digital storefront. You wouldn’t want your physical storefront to have burned-out lights, chipped paint, and an outdated sign, right? Then why would you want your digital presence to look like that? If you want to attract the right people—not just clients but also staff—you’ve got to start showing that your business is a great place to work. Post your team. Post your wins. Post behind-the-scenes moments. Post things that make people go, “Oh, that looks like a cool team. I could see myself there.” It’s not about faking anything. It’s about showing what’s real, showing your values, and showing how you care. Because people these days don’t just want a job—they want to be part of something meaningful. If you show up authentically and consistently, and if you have systems in place for hiring and onboarding, then social media becomes a magnet—not a megaphone. It’s not about shouting, “We’re hiring!” every week. It’s about making people want to work for you before you ever ask. I’ve had so many clients who didn’t even post a hiring ad,