Episode 220: The Good, The Bad, and the Ugly of Creating Our Own Video Training Series

Creating Video Training And It’s Process It’s not easy, we know it. Creating video training for your business is a lot of processes you need to think about, from the ideas, scripts, production team, supplies, post-editing, and more but the process makes it the perfect way to make training more exciting and engaging for your employees You need to execute that idea of yours and showcase your education to teach them what it means on going above and beyond. Do it cause without a doubt I now “YOU” can! Biggest Takeaway You Don’t Want To Miss: How an idea can blossom and turn into a video training series. That’s why I want to share with you Team Care Pet Training and check our videos to show our support in every possible way from the creation, execution, and final output. We have gone through the process of creating video training for your pet business so you don't hav to. Creating Video Training Show Highlights How it all started [1:03] How we got specific about streamlining [5:26] Importance of scripts [7:50] How behind the scene works [12:16] Making online training videos more exciting [16:42] Having a visual brand guide [22:19] Enjoying the whole process [23:23] Links: Pet Care Team Training: https://petcareteamtraining.com/ Facebook: https://www.facebook.com/PetCareTeamTraining Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 220 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. This is part of our video training series where Liz Illig, my partner in crime with Pet Care Team Training, has joined us to talk about lots of different subjects to give you some inspiration and ideas on how to better your team and expand your empire. Listen in as we talk about today’s topic. Welcome everybody to another episode of Bella in Your Business. My name is Bella Vasta, and today we’re continuing on this video series talking all about video training—not necessarily how to make it, but how to train effectively using it. I brought on my gal pal and co-founder, Liz Illig. Liz, how are you today? I’m good. How are you? I’m great. I’m excited about this topic because you and I came together and decided to do this no-holds-barred—sharing the good, the bad, and the ugly—and explain what it took for Pet Care Team Training. This isn’t meant to show what we did; it’s more a step-by-step look so that if you want to do it, you’ll know exactly what to do—and what not to do—because you can learn from our mistakes. Although, once you realize how much of a gauntlet this thing is, you might say, “I don’t know if I have time for all that.” But we’re going to be real and honest with you. So Liz, take us back to when we were sitting in my backyard—there might have been wine involved—and we said, “We should do this.” You had been helping my mastermind members with standard operating procedures and training outlines to support training manuals. We both noticed the same issue kept coming up—everyone wanted to train their team but didn’t know how to make it efficient, engaging, and consistent. Everyone said, “I want my training to be two or four weeks,” and we thought, “Whoa!” As the video queen, I could handle visuals, and you handled the technical structure, so we decided to solve the problem together. We thought it would be easier than it was—but it turned out to be a huge project. We both managed different parts: I handled the videographer, timeline, and visuals, and you handled the outlines and training flow. We were like left and right brains working together. It had been a dream of mine for years, but I knew I couldn’t do it alone. There were so many technical moving parts. But together, we made it happen. Where I had ideas but didn’t know how to implement them, you executed them brilliantly. We wanted to make it unique because we already knew what was out there. There was a national certification program—more for solo business owners—and another with dozens of disorganized videos from random contributors. It was overwhelming and confusing. Clients would show videos and say, “Don’t listen to that part,” or, “You don’t need to know this,” and onboarding became messy. We wanted something simple, specific, and streamlined—so that’s what we built. Long trainings make new hires lose interest. They think, “I thought this was just dog walking—why am I overwhelmed?” So we had to make it concise, upbeat, and cost-efficient. Small businesses can’t afford 10 hours of paid training. We defined our value proposition—simple, streamlined, and specific—and built everything around that. You created the scripts—and that was a game changer. Scripts are essential because they keep the message short and focused. Videos need to be clear and concise; too many words lose the viewer. The scripts ensured each video stayed brief and easy to digest. We also brought in experts—a vet, a trainer, a cat behaviorist—and prepared them with scripts ahead of time so they were confident and consistent with our message. We didn’t want to just speak from our own experience; we wanted real experts sharing from their zones of genius. It made the videos more credible and engaging. Finding the right filming location was another challenge—we needed variety and professional visuals. We found a production crew in Arizona, showed them our scripts (they were impressed we had them!), and planned every scene, camera angle, and B-roll shot. We filmed at your beautiful industrial-style home, using different areas for different scenes—the hallway, garage, brick wall, and front door—to keep it fresh. On production day, everything had to be perfect: outfits, lighting, sound, timing. I lost my voice the night before, but we had no choice but to power through. Hair and makeup arrived early, and we filmed from dawn to evening. We had to plan props, too—hundreds of dollars in supplies like leashes, crates, collars, and litter boxes for demonstrations. We had a full crew—four people on set—and at least two camera angles per scene to keep the visuals dynamic. Video is most engaging when something changes every few seconds—so we needed movement, transitions, and variety. It’s exhausting but worth it. We also had to manage the experts’ nerves on camera—thank goodness for the teleprompters and scripts! After filming came post-production—organizing footage, syncing audio, labeling scenes by module, and reviewing everything. Editing was complex and time-consuming. The production team sorted and labeled everything, but we still had to review and direct revisions. Initially, we weren’t happy with the first edits—they didn’t match our vision. So, we pivoted. We eventually hired the same editor who worked on Social Media Marketing World’s YouTube videos. Her work was exceptional. We developed a visual brand guide and style template, selecting music, graphics, and transitions. Every motion graphic and pop-up was intentional to make the training feel vibrant and professional. It took nearly a year—from August 2019 to July 2020—to finish. We learned so much. Editing alone is a massive undertaking. If you think you can do it yourself—you can’t. Hire a professional. This was a four-figure project, but worth every penny because your training reflects your company’s professionalism. We also realized mid-project that we needed something extra—the “Paw Prints.” These are fillable worksheets that accompany the videos, where each company can personalize their own protocols. For example, if a dog tears up a couch, staff can note what their company’s response should be. It’s a smart way to merge general training with business-specific policies. So, if you want to create your own training, you absolutely can—but be prepared for the work. This isn’t something you can just shoot on your iPhone and upload to Google Drive. You need structure, planning, and polish. We’d love for you to check out what we built. Go to petcareteamtraining.com/freevideos to watch five free clips, including “What to Do If the Client Is Home” and “What to Do If the Key Doesn’t Work.” You’ll see exactly how our videos look and feel—and maybe get inspired to create your own. Thank you so much for tuning in today. Remember, your onboarding process sets the tone for your team’s engagement. Is it exciting or overwhelming? Intentional or chaotic? Think about the impact you want to make. We’ll be back soon with more. And remember—when life gets you down, always keep jumping. So what did you think? Did you love this episode? I sure hope you did because I put a lot of love into this for you. The best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcast and leaving a review. I just might read it on the next episode. I also want to remind you that when life gets you down, remember to always keep jumping. Thanks for listening.