Episode 218: Why Most Video Training Doesn’t Work And The Solution

Are you an entrepreneur or business owner struggling to create effective video training for your employees due to a lack of videography and editing skills? Don't let the hurdles of inadequate lighting, software, and equipment hold you back from providing your staff with the training they need to succeed. There are customizable methods available, but without the proper tools and know-how, it can be a cumbersome and frustrating process. Video training doesn’t have to be long, slow, and boring. Our sponsor, Pet Care Team Training, takes care of ALL of that. Pet Care Team Training is specific, streamlined, and simply engineered for the success of your employee onboarding. Its videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning. . With Pet Care Team Training, you can build the foundation of your training from the video aspect and documentation, and YOU as the business owner get to decide the added things that you want to incorporate in your business. Biggest Takeaways: Main issues, such as how to train someone on everything - 2:50 How to have new team members retain information - 6:03 List of "must have" training videos - 7:00 Make your new team members feel excited to work with you - 9:52 Video training brings your employee handbooks to LIFE - 11:05 All of the bonuses that come with Pet Care Team Training - 20:24 Did you love this episode? Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 218 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. We're going to learn the proper way of how to use each individual leash, collar, harness, and no-pull device. Hi guys, this is Liz and Bella and we're going to share with you a really cool video. I want you to see it. I didn’t want to keep playing it for you because I wanted you to know that we're coming here live for you. We'll be right back. Watch this really cute, short, exciting clip. We're going to learn the proper way of how to use each individual leash, collar, harness, and no-pull device so you feel even more comfortable when walking your dog. Get to know the dog you're walking and which no-pull device will work the best. Let's face it, nobody likes to clean litter boxes, but if you know how to do it right, you could save yourself a lot of time and hassle. As a pet sitter or a dog walker, it's really important to know that there is a wide variety of crates. Did you get all that? Liz, I just love that clip. It makes me so excited, and even as a business owner, just to share that with the world. What's up everyone? Thanks for joining us. Let us know where you're tuning in from. This is the second of our series on pet care team training. Quite honestly, that’s a video training series. Today, we're going to talk about why most video training doesn't work and what you can do to turn it around to make it work. Because let's face it, we are in 2020, the year of the video—whether you like it or not. We've been telling you video is so important, and it's even more crucial now to help train your staff because everyone is afraid of being together and getting the coronavirus. Liz and I started having weekly meetings a year ago, outlining this entire training program together. Liz has a background with five grooming shops and multiple other companies, and she’s helped many pet sitters create their SOPs. I’ve been a coach in the industry for over a decade and have built and sold my own pet sitting company. So we know what works, but we also wanted to bring you something streamlined, simple, and specific that gets your staff excited. One of the biggest problems is overwhelm. There's just so much to train someone on, and you have to ensure that in a short amount of time, the information actually sticks. That’s why video training works—it’s visual. If you even look at that video clip we showed, it demonstrated three types of crates. Anyone watching will remember those crates and be able to recognize them in real life. That’s the power of visuals—they stay in your mind. When you’re training someone, it’s hard to write everything down in a manual. You can put pictures, but it’s very different when they can see, hear, and experience it. Video training helps them absorb and retain that information safely and effectively. The problem is, when business owners try to make their own video training, it often becomes too long—10, 20, even 30 hours of video. Time is money. You have to pay people to watch those videos, and if it’s too long, it’s costly, exhausting, and overwhelming. It doesn’t excite people to work for your business. Training should make them feel supported and confident—not bored and drained. Sometimes we’re so close to our own brand that we forget the basics. We assume people know what we know, but they don’t. You almost have to start from square one. And if you want your team to retain information, you need to make it memorable—and that’s why video works. It engages the senses and creates lasting impact. We’re not built to retain hours of business-specific information at once. It’s not about talking endlessly—it’s about designing the content strategically so that people retain it, remember it, and even get excited about it. Anyone can get on video, but making it effective takes structure. For example, how would you show your puppy step-by-step protocol? What about what to do when a pet has an accident? Every company has a different policy. Some owners want you to clean it up and tell the client. Others want you to notify management first. There’s no one-size-fits-all. With this training, we accounted for that by giving you a place to personalize your company’s policies. That’s one of the coolest parts—you can make it your own. Liz, the systems queen, designed that customization feature. You can outline your emergency vet protocol, what to do if a pet runs out of medication, or even your social media policy. These are things every company handles differently, and we’ve made it easy for you to tailor the training to your needs. Training is your company’s secret sauce—it defines your standard of excellence. Video training helps make that repeatable. It’s easy to onboard new people, and it ensures everyone is learning consistently. You can even make the training portal interactive. Send them a login, make them feel like they’re part of something, and let them learn at their own pace. When they’re done, they’ll feel proud to be part of your company because you’ve onboarded them professionally and with care. I’ve always said your training should be just like your handbook—it’s your foundation. The difference is, video brings it to life. People retain 70% more information when they can both see and hear it. That’s why we made this program. If you’re hesitant, you can preview it. We’ve provided five free videos at petcareteamtraining.com/freevideos. You can see examples like “How to Take a Picture of a Pet,” “What to Do If the Key Doesn’t Work,” and “What to Do If You Arrive and the Client’s Home.” Every video is short, engaging, and practical. This project took a year and a lot of hard work. We invested in professional editors—including one who edits for Social Media Examiner’s YouTube channel—to keep the visuals exciting with zooms, graphics, and transitions every few seconds. Each video is between three and seven minutes long, arranged in sequence to build one concept after another. Unlike most training that feels like a random collection of topics, ours flows step-by-step for better retention. We also brought in real experts: a cat behaviorist, a veterinarian, and a dog trainer named Mark Siebel. Liz and I covered the sitter-specific parts like scheduling and communication. That combination of expertise makes the training truly well-rounded. The second element of this program is the supporting documentation—fillable PDFs that correspond to each module. You can customize them to reflect your company’s specific policies. We even offer a creative team who can help you fill them out in a 30-minute consultation if you want extra support. The best part? These materials can serve as a standard for best practices and be updated anytime as your business evolves. You don’t have to re-record videos every time something changes. You simply update the documentation. That flexibility keeps your training relevant and up to date. Now, let’s talk about bonuses. When you join, you’ll receive quarterly blueprints—action plans to engage your team. You’ll also get a done-for-you team newsletter every month. You can rebrand it and send it as your own. It’s a simple way to keep your staff connected, reinforce training lessons, and build culture without starting from scratch.