Episode 206: The Step By Step Process For Creating Promotional Dog Walking Videos

If you are a dog walker and need more clients, then you want to watch this Creating promotional dog walking videos podcast. Today you will discover the simple easy to use step by step process to quickly and easily creating promo videos for your dog walking or pet sitting business. Creating Promotional Dog Walking Videos Show Highlights Popular misconceptions about creating promotional videos What is the ideal length, aspect ratio, basics The Four Pillars that make a promo video great How to alleviate the biggest bottleneck in creating promotional videos. Structure for thinking of visuals. More important than editing is the design and how the frame looks like Music- select one that amplifies the overall mood of your promotional video Links Learn More About InVideo. Get 50% off by using my code BELLA50 Don't forget to check out Bella's templates you can steal now! Related Blog Post: How To Utilize Video For Your Dog Walking Business. Let’s Connect! Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’’ Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 206 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome everybody to another episode of Bella in Your Business. My name is Bella Vasta and we are going to continue this series about video. I wanted to take four episodes to explain all the different things that you could consider about video so that you can be the most successful when doing it. By now, you've probably already seen my masterclass where I showed you top of the funnel, middle of the funnel, bottom of the funnel, and also gave you templates that you could use, as well as a 50% off code, BELLA50, to InVideo. It's awesome video software that's super cheap—only $5 a month, basically affordable for anybody. No contracts or anything like that either. I wanted to take today to talk about a step-by-step process for creating promotional dog walking videos. I wanted to break it down so that it's pretty easy. But first, I wanted to talk about common misconceptions. A lot of times we think we only need one brand video promo. Or maybe you've gone on to Animoto and made one of those long scrolling videos of all the dogs you walk—and no one really cares unless their own dog is in it, right? I would consider trying to make a video for almost every single service you offer. I don't mean just “dog walk,” “pet sit,” or “overnight.” I mean a lunchtime let-out, a potty break, a morning walk, a midday let-out, or an “I’m on Zoom and need my dog walked” type of service. All of these different reasons why you walk dogs—that’s what I would do. Let’s call those promo videos. For every single promo or service that you have, I would definitely create one. Most people think they only need one, and you could get away with that, but maybe make it a goal to do one a month. That could really build your arsenal over time, and then you can use them for anything—from ads to Facebook, Instagram, or even your website. It can show potential clients what to expect, or even answer questions like, “What exactly happens on those walks?” I’ll keep referring to an arsenal because as we build content, that’s basically what we’re doing—building weapons we can use. In reality, these promo videos need to create highly contextual messages for every use case if you want the messaging to stick. For example, I was conducting a live masterclass and had a promo highlighting the benefits of the masterclass and what it’s about. If you had an end-of-season offer or sale, you’d need a promo for that too. For example, for holidays like the 4th of July, Memorial Day, Halloween, Thanksgiving, or Christmas. Think about all the reasons you could create what we’ll loosely call a promo video. Now, I know some of you are thinking, “Oh my gosh, I need a lot of time for this, it’s going to take effort and money, I’ll have to outsource it.” But that’s not true. Going back to this tool I’ve been touting so much—inVideo—it’s only $10 a month, and with my 50% off coupon, it’s $5 a month. The software company even made a bunch of templates for me to give to you, so you can just go in there and change the words, colors, or calls to action. It’s really easy. Today’s show is all about that, so I’ll actually show you at the end how to use this awesome tool called InVideo. Let’s start with the basics. The ideal length of a promo video is between 14 to 45 seconds, depending on how complex your message is. You shouldn’t cross the one-minute mark since attention spans drop drastically after that. The aspect ratio—the size and resolution—depends on the platform. Many of you hang out on Instagram and Facebook, so for simplicity, I recommend a square format (1:1 ratio). If your audience is younger and on Instagram Stories or Snapchat, you’ll want a vertical format (9:16 ratio). If you’re reaching a mixed audience, duplicate the project so you can post natively on each platform. For example, posting a vertical Instagram Story video on Facebook will look terrible. Luckily, with this software, you can instantly resize it with one click. Keep text minimal because people don’t have much time to read, and if you’re running ads, Facebook only allows around 20% text coverage. The first five seconds are crucial—they must be engaging to grab attention. Make viewers curious: “Where is this going?” “What’s happening?” Then, always end with a call to action. Many people forget this and just post a video with no next step. Say something like, “We’d love to walk your dog,” or “Do you know anyone traveling this weekend?” There are four main elements of a promo: script, visuals, design, and audio. The script translates your idea into a story. Do some groundwork before writing. The visuals bring your story to life. The design ties the visuals and text together. And the audio amplifies your message. If you open a blank project and feel stuck, it’s because you skipped these four steps. So, let’s go through them. Start with audience research. This helps you choose one of three scripting approaches. Where does your audience spend time online? For most pet care business owners, it’s Facebook and Instagram, but there’s also a big boom happening on TikTok. What kind of content do they engage with? What pages do they follow? What kind of language do they respond to? You can even post polls like, “What’s your favorite pet page?” Next, scripting. Don’t go for the obvious. Instead of simply showing a problem and solution, show the “old world” and “new world.” For example, show the problem—“Do you feel bad that your dog is home alone?”—then tease the solution—“Imagine coming home to a happy, tired pup.” You can structure scripts in three ways: social proof, problem-solution, or aspirational. Social proof works when you have positive reviews. You could say, “We’re rated 4.8 on Google with over 100 reviews.” Problem-solution could be, “Does your dog bark at every Amazon driver? We can help by walking them before your work calls.” Aspirational scripts are trickier but powerful. They connect emotionally—for example, instead of saying, “We walk dogs,” say, “We give pet parents peace of mind.” Then come visuals. Avoid using copyrighted footage. Getty Images, for example, can fine you heavily. InVideo solves this with over a million royalty-free clips from premium sources like Shutterstock. There are three visual types: one that reinforces your message (like showing money falling for “save money”), one that isolates your key call to action against a solid background, and one that’s unexpected or humorous (like showing a cat’s grumpy face instead of a bored person). Design is how everything looks—layout, colors, and motion graphics. It doesn’t need to be complex. InVideo makes it easy with thousands of templates and a Canva-like editor, including pet-sitting templates I’ve already helped design. You can create a full video in under 15 minutes. Finally, music. Choose something that matches the mood but remember, most people scroll without sound, so don’t make your video dependent on it. If this sounds cool, go check out InVideo at jumpconsulting.net/invideo and use BELLA50 for 50% off. It’s only $60 for the whole year. Many of you have already signed up, and I just wanted to continue the training and expand your ideas so you can get excited about video. You don’t need to be overwhelmed or scared by it. This has been another episode of Bella in Your Business. I hope this helped expand your thinking and sparked new ideas. Message me and tell me your biggest takeaway. If you’re in the Mastermind, post it in your thread and tag me. If you loved this episode, please rate it five stars and leave a comment—I might read it on the next one. And remember, when life gets you down,