Episode 205: How to Use Funnels To Easily Create Video Content

Would you like to learn how to use your pet business marketing funnels to create your video content? Structured properly you should have several campaigns going for all three stages of your funnel. Awareness campaigns are typically a top of funnel or TOFU activity. Lead generation campaigns are geared more for the Middle of Funnel or MOFU , and your conversion campaigns are the Bottom of Funnel of Bofu. In all three instances, you can use the offers for all of these campaigns to create videos that will allow you to generate real-world leads for your business. Pet Business Marketing Funnel Show Highlights Learn how you, a solo-preneur or business owner, can leverage videos to generate real-world leads. Discover what the biggest fallacy is and why most people don't see results. Explore what the approach should be for TOFU, MOFU, and BOFU and learn how to create ideal content for them. Uncover the biggest bottle-necks that you may face. Links Learn More About InVideo. Get 50% off by using my code BELLA50 Learn more about video creation and sales funnels in Episode 78 Let’s Connect! Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’’ Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 205 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to Bella in Your Business. My name is Bella Vasta, your host. And for the next four episodes, we are going to talk all about video. So it's going to be you and me in a nice intimate setting. I'm not going to try to make them 30 minutes long or whatever—however long it goes for will be however long it goes for. But I promise that I'm going to expand and excite your brain with everything video. Now you guys know that 2020 has not been the best year ever, or at least that's the general consensus. I kind of like to say that we've had the COVID cover to figure out what we're actually doing, what we actually want to do. And it's really given us the gift of time, the gift that we'll never ever have again in our life. And part of that is taking a step back and realizing what we can't and what we should do. And while we've all been sequestered and everyone's at different stages around the world and in the country, I get that—but we have been online a lot more. And while we're online a lot more, it's the best way to get our businesses in front of people's faces. You guys have heard me squawking about video forever. I was doing video before it was cool. I was trying to get you guys to do video. We've been creating video for the past three semesters in Better Marketing with Bella because it's not just enough to put up graphics or, God forbid, just a status update without even a picture. Even videos, I mean—or even like advertisements—doing them with videos. But video can be done fifty ways to Sunday. So it's also really overwhelming to figure out what to do. It's also overwhelming to figure out how to get it to convert, what to say, how to shoot it, what to shoot it with. And then you've got your own problems that I’ve heard from you guys—“I don't like the way I sound on video,” “I don't like the way I look,” “I don't have any place to shoot it,” “I don't know what to create.” All these tools are awesome, but then you say, “I'm not creative.” So there are all these barriers of entry that just pile up, and you end up not doing anything with it, right? Well, hopefully by the end of this short series—or if you watched my masterclass I had a couple of weeks ago on Facebook—you’re going to see how you can jumpstart your video marketing here at the end of 2020 and really stand out. In this episode, we're going to talk all about what it takes to generate leads via videos. So we already discussed some of the problems and hindrances at the very beginning, but specifically on this episode, I want you to think of a funnel. Think of a funnel that you might use to pour liquid from one jar into another. That funnel is really big at the top and really small at the bottom—it directs that liquid to where it needs to go. That's what funnels do. Maybe you're a mechanic or grew up around cars and you’ve seen funnels in that context. But there is a funnel in your business, whether or not you realize it. And the more you pay attention to it, the more lucrative it can be—the more oil you can get, or the more liquid you can pour into that other jar. That's essentially what we're trying to do. You can actually use video as a funnel. I'm going to blow your mind here. There’s top of the funnel, middle of the funnel, and bottom of the funnel. I think the biggest fallacy—the reason people don't see results and say, “Well, I tried video and didn’t get any clients”—is because they don't realize how many factors go into it: messaging, structure, visuals, audio, length—so many things. But let’s talk about the top of the funnel. The top of the funnel is all about awareness. You're just creating awareness for something and making people stop and realize, “That’s interesting.” For example, a video like “How long will it take this dog to go number two on his potty visit?” with a stopwatch running. That’s just awareness. It’s not selling anyone anything—it’s just interesting. If you set this up properly, you can actually target people who watched more than three seconds or ten seconds of that video and then hit them with another video ad. They’ve already shown interest, so you can continue nurturing that. For example, Mallory Cooper from Charleston Dog Walkers has been doing an awesome video series showing different types of trails and areas where people can walk their dogs. That’s a top-of-funnel video. Then the next stage is when you retarget them. Maybe they got that trail video first, or the “how long to go potty” video. Then, the next ad could say, “Hey guys, I know that I showed you the trails, but now I want to show you where we actually take the dogs we walk,” or “We do ten of these potty visits every Monday through Friday—let us help you.” What you’re doing is taking a broad, general idea and relating it specifically to your business—putting yourself as the hero of the story. Then there’s the bottom of the funnel content, which is where you ask for the sale. For example: “If your dog takes forever to do their business, we can help,” or “Want your dog to explore these trails? Call us now to set up three or four walks a week.” That’s the direct call-to-action stage. But if you just post a sales video right away—“Book now!”—people won’t care because they don’t know you yet. It’s like getting married after the first date. You have to wine and dine them a bit. You need to nurture trust before asking for commitment. So, think about the kinds of videos you can make and where you’ll use them. Who’s seeing them? Can you create a cohesive funnel where you track who’s engaging at each stage? It might sound complex, but it’s really not that hard. One of the places I like to do this is on InVideo.io—it’s actually fun to use. You may have seen me demonstrate it in my masterclass. What they did for our industry is really cool. Their product is $10 a month, but they gave us half off—it’s only $5 a month! That’s less than your Starbucks. They even made me a creator page with pre-made templates for pet sitters and dog walkers. You just go in, change the colors and fonts, and you’ve got your video ready. No need to come up with something from scratch—it’s all there for you. So, I want you to sit down and brainstorm what your top, middle, and bottom-of-funnel videos could be. This is something we talk about in the Mastermind group too—different campaigns and ad strategies. I want you to stop saying that video doesn’t work or that you don’t like how you look or sound. Stop saying you don’t have a place to film or lack creativity. I’ve taken the guesswork out for you—you just have to do the work. If you want to get in on this deal or see those templates I’m talking about, go to jumpconsulting.net/invideo. Our next podcast episode will be about creating videos your audience can’t resist. I’m going to explode more ideas for you there because, as you know, I love brainstorming—even if it’s just me in my office recording into my mic. This has been another episode of Bella in Your Business. It’s short and sweet—I’m not going to chew your ear off. Check out other episodes at jumpconsulting.net, and use the search bar like the Google of pet sitting and dog walking. There are over 500 blogs, a YouTube channel, and 200 podcast episodes. If you want to excite and delight your brain with everything pet sitting and dog walking, I’m your one-stop shop. If you liked this episode, please give us a review and rating. I’d love to see it and maybe read it on the next episode. And remember, when life gets you down,