Episode 202: How to Communicate, Persuade & Close like an Experienced Trial Lawyer

How to Communicate, Persuade, & Close like an Experienced Trial Lawyer In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott. Mitch is the founder of the global LegalMinds Mastermind and has written a new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” which was a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch’s friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer. Biggest Takeaway You Don't Want to Miss Learning how to communicate and tell stories is all about the fundamentals. The more you tell stories, the more you communicate with your audience, the better you're going to get at it. Stories connect us as human beings. One important technique you can try out is taking your client by the hand and take them back in time. Tune in to learn the three key steps to telling emotional stories plus the 5 steps to persuasion. At the end of the day, it's all about know, like, and trust. Show Highlights [8:00] - The "Tap & Transport" Approach [9:00] - What are the three key factors towards knowing how to communicate an emotional story? [14:00] - Can you describe the 5 specific steps to persuasion? [23:30] - How long can the 5 steps actually take? Free Download Grab Mitch's best-selling book, "The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs" https://streaming.lawyer/the-book/ Links Mitch's Website: https://streaming.lawyer/ Let's Connect! Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’' Are You New Here? Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below. Are you starting out? Been in business for less than two years? Get your startup resources here. Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here. Transcript: This is episode 202 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to Bella in Your Business. Today I have Mitch Jackson with you. Who is Mitch, you might wonder? Well, Mitch and I met about a year ago, and don’t let the name “trial lawyer” fool you. What could he possibly help with a pet sitting and dog walking business? We are not here to talk about contracts or legal matters. We’re actually here to enlighten you about how to communicate, persuade, and close your next deal—whether that’s on the phone or at your next networking event. Mitch has five tips for us today, and he’s also known as the Streaming Lawyer. This guy puts me to shame when it comes to social media. He’s so fun, so personable, and unlike any other lawyer I’ve ever met. Mitch was the 2009 Orange County Trial Lawyer of the Year and 2013 California Litigation Lawyer of the Year. He’s also written a bestselling book called The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs. He truly understands what we go through as business owners and is committed to bringing immense value today. Thanks for being here, Mitch. Thanks for having me on, Bella. I’m a huge fan of what you’re doing. You’re right—this is more than law or dog walking. It’s about getting our message out to our audience, our clients, and our customers. What breaks my heart is seeing someone on social media who has a great message or product, but after 30 seconds, you just want to click away. We have other things to do, right? What I’ve noticed over the years is that the same persuasion and storytelling techniques I use in court work even better on social media. I love sharing communication and storytelling tips to help people expand their brand, sell more, and ultimately add more value to their clients. The first and most important concept is storytelling—the ability to share your message through a persuasive story. But what’s more important than telling a story is empowering your audience to take the next desired step. If all you do is tell a story, you’ve entertained—but you haven’t persuaded. In court, if I don’t empower the jury to make the right decision after they leave the room, I’ve failed. Let me take you back to when I was in high school in Tucson, Arizona. It’s 10 p.m., 110 degrees outside, and I’m 250 feet beneath old Tombstone, Arizona, in a narrow mine shaft with only my carbide lantern. We were exploring abandoned mines, pulling out antiques and ore carts no one had touched in over 120 years. Then, my light goes out. Total darkness. I can’t see my hand in front of my face. Panic sets in. I drop to one knee, reload the lantern by feel, and stay close to the right wall, touching it as I work my way back to the entrance. Eventually, I find my friends and climb out. That moment taught me something powerful: practice and fundamentals save lives. We used to practice filling our lanterns in the dark, and that’s what got me out safely. Communication and storytelling are the same—you get better through practice. The more you tell stories, the better you’ll connect with people. Every story should include three things: emotion, uniqueness, and memorability. Emotion connects us as humans. Give yourself permission to show it. Uniqueness makes you stand out—your story, your voice, your experiences. And memorability makes your message stick. When I tell people I was trapped beneath Tombstone, Arizona, they remember it. These three elements, as outlined by Carmine Gallo in Talk Like TED, are what make a message powerful. Use these three principles when you talk to potential clients. Whether you’re walking dogs or pitching a new service, make it emotional, unique, and memorable. That’s what people remember after the conversation ends. Now, there are five steps to persuasion. These are the same five steps I use in court to win multimillion-dollar verdicts—and they’ll work for you too. Step one: state the problem. Identify what your client needs. Step two: agitate the problem. Show what happens if they don’t fix it. Step three: offer a clear, concise solution. Step four: show how your solution helps them. Step five: end with a call to action. Most people skip from step one to step five. Don’t do that. For example, if someone’s debating whether to hire you for overnight pet sitting, don’t just say, “Hire me; here’s the price.” Instead, state the problem: “You deserve a peaceful vacation without worrying about your dog.” Agitate it: “If you don’t choose the right sitter, you might come home to a stressed-out pet or worse.” Then, share the solution: “At Bella’s House & Pet Sitting, we treat your dog like family.” Show how it helps: “You can finally relax knowing they’re cared for as if they were our own.” Finally, call to action: “Let’s book your consultation today.” That’s how you move people emotionally and logically through a conversation. Social media is no different. My call to action might just be, “If you liked this video, visit streaming.lawyer to keep the conversation going.” It’s soft, low-pressure, and effective. Bella: That’s brilliant. I love how actionable that is. Mitch: Thanks! And remember, persuasion is a process. Sometimes it takes five minutes, sometimes five months. Adapt these steps to each interaction. Listen closely, pay attention to what the other person needs, and fine-tune your approach. Winning matters—not because it’s about ego, but because it means you’ve communicated effectively and helped someone make a decision. These strategies don’t just work in court; they work when you’re talking to a potential client at the park or on a call. Bella: I hope you’ve loved this episode as much as I loved recording it. Mitch, thank you so much for joining us. For those who want to learn more, go to streaming.lawyer. Mitch shares tips, videos, and blogs on communication, persuasion, and storytelling—and you can grab his book, The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs, at streaming.lawyer/the-book. Remember, in tough times, it matters what you fill your mind with. The people I invite on this podcast, like Mitch, are the ones I personally follow and admire. So go check him out—you never know what inspiration might help you through your day. And when life gets you down, always keep jumping. So what did you think? Did you love this episode? I sure hope you did because I put a lot of love into this for you. The best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcast and leaving a review. I just might read it on the next episode.