Episode 172: How To Build Trust In Your Pet Business On Social Media

The idea of being human is so obscure when you think of it. Obviously we are all human. However, nowadays it's becoming more and more necessary to prove that you are human. Especially when it comes to the internet and consistent technological advances. How do we remain human in a fast-paced technological world?  The answer isn't as simple as we would think. Remaining human has a lot to do with identifying who we are, what we represent and what we want our clients to see. Then, it's about transferring that human quality not only in face to face contact but through our social media as well. Thankfully, Bryan Kramer, the founder of the H2H movement as well as Keynote Speaker, TED Talk Speaker,  Coach, and CEO of H2H Companies, a Business Performance Coaching Company, came on the show to teach us more about human to human interactions and how you can build trust in your business on social media.  Biggest Takeaway You Don't Want to Miss What makes us uniquely human is the way we talk and interact with others. Living in the land of automation has left us with the necessity of differentiating ourselves from online robots and the way to do that is to sound more human. Remaining human is going to be the key factor in building trust in your business! How do we remain human? How do we make sure we aren't taking all of the new apps and programs too far? Your Purpose.  Your purpose is made up of an equal balance of your inspiration, your vision, and your innovation. Make sure to prove you're not a robot and listen in to this week's podcast with Bryan! Show Highlights What is H2H? [0:52] How to figure out who we are as a human [3:30] Our why and our purpose [5:05] How do we remain human in a fast-paced technological world? [7:42] The different ways we share in person vs. social media [11:02] How can we find out what traits we innately have? [12:34] 6 categories of sharers [13:41] Body language and first impressions [17:25] What does an agreement look like? [21:35] How do we get away from not delegating and trusting? [25:16] Links Find out what category of sharer you are! Join the H2H group Check out Bryan at SMWL19 Want free coaching with Bryan? Share the Show Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Transcript: This is episode 172 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to Bella in Your Business. My name is Bella Vasta, and today I've got a treat for you. Brian Kramer is with me, and you guys may not know him, but I know that you're going to be a follower and a fan in his groups probably by the end of this episode. I first met Brian about a year ago, and he was the nicest, most approachable guy—rightfully so because he actually started the H2H movement. What is that? Human to Human. He's also a keynote and TED Talk speaker, coach, and CEO of H2H Companies, a business performance coaching company. Brian, welcome to the show. Wow, that was quite the intro. Thank you. You're welcome—you deserve it! So what is H2H all about? Let’s start from scratch for our listeners who might be used to hearing B2C or B2B. We used to look at different ways of talking with our customers—business-to-business usually being professional services or higher-end companies, versus business-to-consumer or consumer-to-consumer products. However, at the end of the day, we’re all talking to the same people. We all buy in the same way, have the same emotions, and are moved by the same things. It doesn’t matter what you’re selling—it’s how we feel. The more human we are, the more likely we are to trust each other. When I first presented this idea, social media was just beginning. Now we’re on the cusp of AI, machine learning, virtual and augmented reality, and more. When I started, it was revolutionary that anyone could access the customer directly. Now it’s table stakes. So today, the real challenge is: how do we tell the humans from the automation? Bella explained that when she saw Brian speak at Social Media Week Lima, he did something risky—he ditched the slides and called up two people from the audience for a live exercise. What developed was a deeply personal, emotional interaction that moved everyone in the room. Brian shared that the goal was to help participants find their “why”—their purpose. When we find what truly sparks joy in us, everything else becomes easier. Not easy, but easier. Instead of staring at the mountain ahead, we start building it one Lego block at a time. In that exercise, Brian helped the participants discover their purpose live on stage by listening deeply and guiding them inward. One woman, Sarah, initially gave answers centered around others—her daughter, her circumstances—but he gently turned her focus inward. Bella noted how relevant that is for pet sitters and dog walkers, who often give so much of themselves in caretaking roles. Brian explained that understanding ourselves first helps us stay human in a fast-paced, tech-driven world. With AI, automation, and endless tools, it’s easy to lose the human touch. The key, he said, is to balance inspiration, vision, and innovation. Too often, people focus only on innovation—the latest tools—without the other two. When you bring all three together, your purpose aligns naturally. Remaining human in a technological world means constantly inspiring with vision. If you only focus on tools, you’ll burn out or lose your audience. That’s especially clear on social media—people who share only curated or repetitive posts end up blending into the background. As humans, we’re multi-dimensional—we share happiness, sadness, joy, surprise, anger. But online, we often show only one side. To be more authentic, Brian recommends applying the “rule of thirds”: one-third personal, one-third about others, and one-third tips or news. This mirrors how we share in real life and makes our content feel more natural. He also talked about six types of “sharers” based on a New York Times study: The Altruist – shares from the heart. The Early Adopter – loves to learn first and share quickly. The Connector – brings people together. The Careerist – shares thought leadership. The Boomerang – asks questions and engages. The Selective – shares privately (often introverts). When you understand which type of sharer someone is, you can assign tasks or roles that align with their strengths. He offers a quick personal brand quiz at briankramer.com/personal-brand-quiz that identifies your type—it only takes about 30 seconds. Bella noted that this would be a fun and useful exercise for teams to better understand each other. They then discussed body language and trust in sales—particularly for pet professionals meeting clients face-to-face for the first time. Brian emphasized intimacy—Into Me You See. Many people lead with professionalism and structure, but true connection requires emotional presence. In the pet industry, clients are handing over their “family members,” so creating that intimacy is essential. To build trust, Brian advised asking open-ended questions before talking too much. Understand the pet’s needs deeply before offering services. This shifts the interaction from selling to serving. He introduced the concept of “agreements” rather than “expectations.” An agreement involves mutual understanding—both sides consent to it. Expectations are one-sided. Agreements can cover practical details (like feeding times or communication frequency) but also the how of communication. This keeps relationships strong over time and prevents assumptions. Bella pointed out how this ties back to being human—teaching staff not to sound robotic, but to engage empathetically. Brian agreed and suggested practicing “agreements” during staff meetings. Have team members pair up, make small agreements, then discuss the experience as a group. The learning, he said, is in the debrief—sharing what worked and what didn’t. He closed by reminding business owners that delegation starts with self-trust. When you practice open communication and agreements within your team, trust naturally grows. To connect with Brian, visit briankramer.com or join his Facebook group at h2hhub.com. It’s a vibrant community focused on leadership, marketing, and human connection. Bella wrapped up by encouraging listeners to join the group and continue the conversation. If you loved this episode, share it or leave a five-star review. And remember, when life gets you down—always keep jumping. So what did you think? Did you love this episode? I sure hope you did because I put a lot of love into this for you. The best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcast and leaving a review. I just might read it on the next episode. I also want to remind you that when life gets you down, remember to always keep jumping. Thanks for listening.