Episode 168: My Social Media Process & How I Have Learned How To Streamline.

My social media process is always evolving and it has come a long way. I am constantly evaluating what is working, what isn't, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media. Depending on the talent you have working for you, the depth of the process, and the ever-changing algorithms, things that worked last year probably won't work this year. I'm sharing how my process has evolved, along with how some other leading social media ladies streamline their processes. You are going to see many different ways to do this, proving there's no one right way. It's important to figure out what works best for you! Biggest Takeaway You Don't Want to Miss Streamlining your social media is a must in keeping relevant and consistent amongst your current and potential clients. But, it's not as simple as producing mass content, you'll need to analyze if you're reactively posting content or strategically posting. When it comes down to it, you're going to need assistance, whether that's through an assistant or learning and utilizing the many apps designed to make your life a bit easier. Catch up on the tools experts, Kelly Noble Mirabella, Jen Cole, Liz Illg, Annette Mcdonald, and I, use to streamline our social media! Show Highlights Bella's past to present streamlining process [3:30] Kelly Noble Mirabella's favorite tools [5:48] Jen Cole's most important programs [10:20] Liz Illg's helpful tips and tricks [12:53] Annette's content planning strategies [16:16] What to look for in a Social Media Manager [20:26] Links Read the Blog Check out Mike Alton's article, "How To Create 26 Pieces of Content From a Facebook Live" Get started with Agora Pulse Better Marketing with Bella Share the Show Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Transcript: This is episode 168 of Bella in Your Business. Does creating graphics and videos for your business make you want to bang your head against the wall? Or maybe you actually really like doing it, but by the end of the day, you have no more creative juices in your brain or just seem to always be running out of time. Well, I've got a solution for you today. For a select few of my clients, every month I give them Instagram story graphics that come with captions, square videos to post on their social media, cover videos every month for their Facebook page, video outlines so they know what to say or what to write in a blog, two emails to send to their clients, a content calendar showing them exactly when to post it all, and group and private coaching sessions. This program is called Better Marketing with Bella and has been proven to help so many pet businesses. Fill out an application at jumpconsulting.net/bella-marketing. That’s jumpconsulting.net/bella-marketing. Hope to see you there. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump! Do you ever get stuck in the moment of having to create social media—like having to create the graphics, the videos—and it just kind of feels like, great, I just posted this, but now I have to start all over again and create even more content? It’s the last thing you want to do because quite honestly, your life is so busy. You’re taking care of your family, taking care of the business, and God forbid you take care of yourself. You’re kind of brain dead by the end of the day and don’t really have a lot of creative energy left to create stuff. Well, what if I told you that you didn’t actually have to create more stuff—you just had to use what you already have? Today I’m going to show you how to streamline your social media process so that you’re not spending a ton of time and are getting more out of the content you’re already producing. I’d venture to say that many listeners probably don’t get as much juice as they can out of their social media content. Social media is a process, and it’s always evolving. I’m constantly evaluating what’s working and what’s not and where I can streamline my systems or processes. Honestly, it changes every quarter. It just keeps evolving, and it’s necessary for any business owner who’s active on social media. Depending on your team, the depth of your process, and the ever-changing algorithms, things that worked last year probably won’t work this year. I’m going to share my process—how it’s evolved—along with insights from other leading social media experts on how they streamline their systems. You’ll see that there’s no one “right way,” but rather what works best for you. In the early days, I was publishing two blogs a week. I started by answering your questions using the Big Five formula by Marcus Sheridan for the most important keywords I wanted to rank for. I met with my local virtual assistant to discuss topics, gave her a verbal outline, and she’d type and expand on them. She followed my SEO instructions—basically, make Yoast go all green, add pictures, and schedule the post. As things evolved, I reduced posting frequency to one blog a week, then two a month. We had answered so many questions and published about 300 blog posts together, but I realized we were being reactive rather than strategic. That’s one thing to consider: are you posting reactively or strategically? Around that time, my friend Mike Alton published a great article on how to create 26 pieces of content from one Facebook Live. I instantly created a spreadsheet to implement it but realized it was too complex to delegate. Instead, I selected a few key actions and focused on those. Our social media process now includes a checklist for each blog—featured image, proper alt tags, Yoast optimization, internal links, formatting, graphics, and so on. For Facebook Lives, we built a process that includes getting captions from Rev.com, writing a title and description optimized for Google, trimming the video if needed, and boosting it within 24–48 hours. It’s all about having a clear, written process that anyone can follow. Kelly Noble Mirabella, official trainer for ManyChat, shared her top tools for streamlining social media: Google Calendar, Trello, and Agorapulse. She uses Google Calendar to block out time for content development and research—if it’s not on her calendar, it doesn’t happen. Trello helps her stay organized with ideas, strategies, and collaborations. She uses it to storyboard client strategies, manage to-do lists, and collaborate via integrations like Asana or Google Calendar. Agorapulse, her “secret weapon,” allows her to schedule posts, monitor brand mentions, and maintain an inbox-zero approach across all social channels, saving time while staying responsive. Jen Cole from Depict Media, co-owner of a social media management company, shared her favorite tools: Google Drive, Canva, and Agorapulse. She uses Google Drive to share and collaborate with clients, Canva for creating consistent branded visuals, and Agorapulse for scheduling, hashtag management, and monitoring comments—all of which simplify and streamline her workflow. Process expert Liz Illig offered tips for building social media systems: create a content calendar, implement themes, and use scheduling apps. She recommends Google Sheets for planning posts, developing content around themes (like National Pet Safety Month), and automating posting through tools like Buffer or Hootsuite. She emphasized that consistency and planning are key to effective social media management. Finally, design expert Annette McDonald, founder of Easil, shared three core strategies: use templates, reuse and repurpose content, and batch creation. She advised using professionally designed templates for efficiency, repurposing graphics across platforms (resizing for Instagram, Pinterest, and Facebook), and batching content creation monthly to save time. She also recommended storing brand colors, fonts, and assets in design tools for quick access. Every process looks different, but the most important thing is having a system. Without it, social media becomes an afterthought, leading to inconsistent messaging and visuals. With strategy and planning, you can batch your work and focus on engagement instead of daily content stress. If this all feels overwhelming, consider hiring help. Look for someone who understands your business, knows how to adapt to social media trends, creates engaging captions, and understands posting strategy. You don’t have to be the expert—you’re the pet care pro. That’s why Better Marketing with Bella exists—to handle this for you. Each semester, participants get custom-branded graphics, videos, captions, GIFs, story templates, content calendars, and group coaching to master their marketing. If you’re interested, visit joinjumpconsulting.com/marketing or email me at [email protected] for an exclusive coupon. It’s been another episode of Bella in Your Business. I hope I’ve given you a lot to think about. When life gets you down, always keep jumping. So what did you think? Did you love this episode? I sure hope you did because I put a lot of love into this for you. The best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcast and leaving a review. I just might read it on the next episode. I also want to remind you that when life gets you down, remember to always keep jumping. Thanks for listening.