Moving the needle every day - Lead Generation Strategist Cathy Wassell
After being made redundant from the company she was with for 19 years, Cathy put herself through training and became a freelance social media manager. Five years later, she’s running her own digital marketing agency and has co-founded a second business - Go With The Pro, a membership site for freelance marketers.
Being Freelance · Being Freelance - The freelancing podcast with Steve Folland and a stack of inspiring freelancer stories
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Show Notes
Cathy only needed 3 days work when she first started out as a freelance social media manager, and she was lucky enough to fill those slots without too much effort. When she lost a client later down the line and found herself exploring lead generation strategies, Cathy retrained as a Facebook Advertising specialist, re-positioning herself and her services in the process.
Cathy talks about her experiences of training, finding clients, pricing her services, taking on associate freelancers, and partnering with other women in business to co-found a new company.
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