Finding your Freelancing Niche - Video Production Specialist Kirth Noel
A lot of freelancers have a niche. But a lot of others wonder just how do you figure out what your freelancing niche should be? In this episode we hear how Kirth Noel explored what interested him, his passions, what he wanted to master.. but what also might make sense as a business decision. From hobbyist photographer to specialised visual engineer in the world of video production. And whilst Kirth now uses robotics to create his work, its the human connections that bring it to him.
Being Freelance · Kirth Noel, Steve Folland
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Show Notes
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ABOUT THIS EPISODE
This time we're following Kirth Noel's journey from starting photography as a hobby to turning it into a freelance business.
Initially worked doing side gigs to fund his passion for photography (all that equipment soon adds up). Then as he became a father, Kirth transitioned to baby and maternity photography - delving into video production to help promote it.
We hear how Kirth switched his niche again, following his interests whilst being very aware of what might work as a business. His freelancing shift to corporate videography, the strategic investments in equipment, and adapting to COVID-19 by focusing on product commercials.
In the past year he's gone from a home studio with little risk, to working from a big rented studio where he can set up as a robotic video specialist focussing on 'visual engineering'.
Using his experience as as an engineer on London's trains to tinker, experiment and solve problems that create incredibly inventive, specialised videos. All the time sharing his behind the scenes process to show what's possible, just as he did with the maternity photography years before.
Kirth discusses his continuous learning, relationship-building within the industry & local area, and marketing strategies, including developing his presence on LinkedIn and plans for live events.
There's a lot to Kirth's freelancing story for us all to take away, whether you're a videographer or not. Enjoy!
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Being Freelance is hosted and created by freelance podcast editor Steve Folland.