Bonus episode: Live Q&A with John Espirian (LinkedIn, content marketing and personal branding)
In this bonus episode, Steve chats to John Espirian about all things marketing, LinkedIn and personal branding for freelancers. John joined Steve live in the Being Freelance community to answer your questions on how to build a personal brand around your name, make the most of the content you’re creating, and build quality connections on LinkedIn.
Being Freelance · Steve Folland, John Espirian
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Show Notes
Previous podcast guest John Espirian (friend of the show), joined us for a Live Q&A in the Being Freelance community in May.
John is widely known for his “Relentlessly Helpful” approach and he was indeed very generous during this chat. As a content marketing expert and self-confessed LinkedIn nerd, John answered questions from the community around building a personal brand, making quality connections on LinkedIn, and finding ways to do more with the content you’ve already spent time and energy creating.
John’s book, Content DNA, contains a handful of building blocks that will help you define the unique “shape” of your business and then build an online presence around it. It’s available now.
Huge thanks to John for his time and generosity!
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Being Freelance is hosted and created by freelance podcast editor Steve Folland.