25% Marketing - Copywriter Kate Toon
25% of her time devoted to self-marketing. That’s how Kate built her reputation. That and consistently nailing SEO to become the number one ranked copywriter in Australia. Kate also chats about building a team, moving to a more 'passive' business, the work-life balance myth, podcasting, community building, starting a conference... A lot to get through, so start listening.
Being Freelance · Being Freelance - The freelancing podcast with Steve Folland and a stack of inspiring freelancer stories
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Show Notes
There’s so much in this conversation. What will you take from it?
It could be how Kate built up her SEO reputation to rank number one as a copywriter in Australia. Always spending 25% of her time marketing herself. It eventually paid off.
It could be the transition from trading her time for money, to a more scalable ‘passive’ model. Switching 10 clients a month for 300 - maybe it’s not quite so passive.
It could be building a team of other freelancers to help her do what she does best.
Or dumping the guilt of the work-life balance myth and just giving herself a break.
Or perhaps the podcasting, the community building, the starting a conference…
And all without having a plan?!
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