Episode 8 - Adidas vs. Puma - Part 2: "The Sons"
This week on Beef, a rivalry that started with the brothers who founded athletic footwear giants Adidas and Puma passes down to their sons, with disastrous consequences.
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Show Notes
Athletes and advertising seems so synonymous these days that it can be hard to imagine a time when the two didn't go hand in hand. But everything has to start somewhere. And in this case it all started with a small German shoe company that grew into the global corporate megaliths Adidas and Puma. The inner-family grudge that divided the original company in two may have started with brothers Adi and Rudolf Dassler, but it came to its existential conclusion with their sons: Horst and Armin.
Be sure to watch Chris Silber's excellent series of films about the Dassler brothers: Rivals Forever.
And read Naomi Braithwaite's fascinating research into shoe design.
Hosted by Bridget Todd
Written by James Levine
Editing & Sound Design by Pete Musto
Produced by Benjamin Austin-Docampo
Created by Executive Producer Jeremiah Tittle
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