360. Is Shopping IRL Back? Plus Beginner Glowy Makeup & TikTok’s ‘Australian 10’
Beauty IQ Uncensored · Adore Beauty
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Show Notes
Mel is back from maternity leave, and we have much to catch up on in this week's Uncensored episode – but first, we need to know everything about her new baby, Joey.
First up in Trending, we’re asking: Is shopping IRL making a comeback? From Adore Beauty's physical store rollout to the revival of Chadstone and Chatswood Chase, we unpack why physical retail is booming again and what it says about the way we shop in 2025.
In Build My Cart, listener Rhianna asked us to curate the ultimate beginner’s makeup kit for a natural, glowy look. Then, we're sharing the beauty creators and experts inspiring us right now for Stuff We Love.
Finally, we unpack TikTok’s “Australian 10” trend. What even is the Australian beauty aesthetic? Slicked-back buns, bronzed skin, dewy glow?? We’ve got thoughts.
Everything mentioned:
- 2025 Customer Shopping Behaviors & Purchase Trends in Australia | Resonate CX
- MCoBeauty Flawless Glow Luminous Skin Filter
- IT Cosmetics Your Skin But Better CC+ Cream SPF50
- Huda Beauty #Fauxfilter Luminous Matte Liquid Concealer
- MCoBeauty Brighten & Perfect Cream Concealer
- MAKE UP FOR EVER HD Skin Face Essentials Palette H2
- Benefit Cosmetics Hoola Powder Bronzer
- MCoBeauty Miracle Flawless Pressed Powder
- Torriden Solid-In Ceramide Lip Essence
- IT Cosmetics Bye Bye Under Eye Illuminating Anti-aging Concealer
- Huda Beauty GloWish Luminous Pressed Powder
- Clinique Black Honey
- MirandaNP
- Natalie O’Neill
- I Am Boho Blonde
- Dr Rosh
- Evan Rieder MD
- Barefaced Media
- Maddie Edwards
- Lab Muffin
- Hannah Collingwood English
- Alicia Bhojwani
- Dewy dudes
- Lucy Neville
Submit your Beauty IQ Hotline questions and Build My Cart challenges for Hannah and Mel @adorebeauty on IG.
Join the conversation in our Beauty IQ Uncensored Facebook Group to discuss this episode, swap beauty tips, and submit your questions for future shows.
Credits:
- Hosts: Hannah Furst and Melissa Mason
- Producer: Jasmine Riley
For more beauty insights and exclusive offers, visit adorebeauty.com.au
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