Michael Hallsworth - Behavioral Insights - From BIT To A New Book
We speak to Dr. Michael Hallsworth, Managing Director – North America for the Behavioural Insights Team and an Assistant Professor (Adjunct) at Columbia University. Michael has been a leading figure in developing the field of applying behavioral scienc...
BE GOOD! · BVA Nudge Consulting
January 7, 20211h 1m
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Show Notes
We speak to Dr. Michael Hallsworth, Managing Director – North America for the Behavioural Insights Team and an Assistant Professor (Adjunct) at Columbia University. Michael has been a leading figure in developing the field of applying behavioral science to government and public policy and is co-author of the book, Behavioral Insights.
Listen in to hear about:
– How a hand washing study helped Michael realize the power of behavioral science
– What Michael has learned from working with David Halperin and helping launch the BIT
– The three elements that define behavioral insights
– Two primary communications challenges tied to the COVID vaccine
Listen in to hear about:
– How a hand washing study helped Michael realize the power of behavioral science
– What Michael has learned from working with David Halperin and helping launch the BIT
– The three elements that define behavioral insights
– Two primary communications challenges tied to the COVID vaccine
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Topics
nudgesciences comportementalesTheBVAFamilyBehavioral ScienceBVA Nudge Consulting